Avenga, a Czech software development company, has introduced an updated style following its merger with Qinshift. The new brand image, developed by the studio Najbrt, reflects the scale of the combined organization, its ambitions, and its positioning in the global technology landscape.
Before the rebrand, Avenga was associated with a multicolored visual identity and a leaf-shaped mark that visually echoed Microsoft’s aesthetics. Qinshift, by contrast, relied on a strict two-color palette, a radial symbol, and rigid geometric lines. Despite their differences, both brands felt fairly flat and stood out weakly against competitors in the technology sector.
In the new version of the Avenga logo, a sans-serif typeface with soft, fluid forms is used, most clearly evident in the letters a and g. These elements form loop-like contours that create associations with connectivity, dialogue, and the company’s openness to partnership. The brand name is derived from the words’ avenue’ and ‘venga,’ conveying an invitation to joint growth and engagement.
A separate icon featuring the letter “A” stands alone from the main wordmark and serves as a decorative accent that supports the overall visual structure.
For the new style, Najbrt, together with Display, refined two typefaces, the serif Reckless and the strict geometric Haffer. The modified forms of the letters a and g echo the logo’s shapes. Loop-like elements appear only in these characters, adding fluidity and individuality without decorative overload.
The update goes beyond external attributes. The project aims to organize all of Avenga’s communications with clients and partners. As a result, the brand has developed a clear, cohesive identity that meets the needs of an international company operating in the financial, biotechnology, automotive, and telecommunications sectors.
