Bavaria Logo

Bavaria Logo
Bavaria Logo PNG

Bavaria is an old brewery founded in 1719. It was founded in the Netherlands by the three Swinkels brothers. It sells products under the Rodenbach, La Trappe, and Bavaria brands.

Meaning and History

Bavaria Logo History
Evolution of the Bavaria Logo

What is Bavaria?

Bavaria is a beer brand owned by Royal Swinkels Family Brewers. This company was founded in the Netherlands before 1680 and was called Bavaria Brewery after the famous German region.

The firm has developed a recognizable design for beer bottles. But the name, which is depicted on its emblem, became the reason for a lengthy trial. The German Brewers Federation wanted to ban the Dutch manufacturer from using the existing label. The European court ruled in favor of the alcoholic giant, which is why the word “Bavaria” still flaunts on the labels. On the old version of the emblem, instead of a compass, Bavaria’s coat of arms was depicted: heraldic lions holding a shield with the symbols of Swabia, Lower Bavaria, Franconia, and the Palatinate.

Until 2009

Bavaria Logo before 2009

The shape of the logo resembles a keg, which structurally emphasizes its connection with the theme of beer. There is a double golden and white border on the outer edge that surrounds a wide blue stripe with two linear highlights on the right and left. On the inner white background, there is a green shield, edged with a thin black stripe. At the bottom, numerous small strokes are visible around the narrow part – as if a shine. They take up the entire bottom space and end in the middle – under a short horizontal ribbon with the brand name.

Beneath it, another canvas is visible, painted in golden color and containing the word “PILSENER”. Both letterings have the same style and are in a serif typeface. There is a miniature oval-shaped icon above the wide horizontal ribbon. On a blue background, there is a curly letter “S”, which symbolizes the Swinkels brothers. On the sides of it, two ears diverge to the sides, and an elegant crown flaunts at the top.

2009 – today

Bavaria Logo 2009-present

What does the Bavaria logo mean?

The compass on the Bavaria logo stands for the brewery’s development, the expansion of production, and the increase of the sales market. The lettering serves as an identifier so that customers know the basic information about the product. And the vertically elongated shaped base is adapted to the shape of the label.

In October 2009, the company improved the old logo. She presented it in a modern look, choosing blue as the main color. The second new element is the compass on the triangular shield. This is a tribute to the Swinkels brothers who started the brewery. The arrow points to the south and symbolizes the direction of the business.

Font and Colors of the Emblem

Bavaria Emblem

What is the symbol of Bavaria?

The main symbol of the beer brand is the compass, with the arrow pointing south. This is a tribute to the founders of the brewery. The second most important element is the spikelets because it is from the seeds of the cereal that malt is made.

What is the font of the Bavaria logo?

There is an individual set of glyphs for the word “Bavaria.” The letters are bold, geometric, with serifs. The inner lines “B” and “a” have gaps at the junction. The dot above the “i” looks like a turned oval. As for the phrase “LIESHOUT HOLLAND,” it is written in upper-case, sans serif type. The letter-spacing is extended. For “1719,” the designers chose a thin italic typeface.

The font has also changed significantly. The designers redrew the letters to give them a clearer look. In the center is the word “Bavaria”. Below are the inscriptions “Lieshout Holland” and “1719”. The background is an elongated pentagonal shape with rounded edges and a blue gradient. It is embellished with several golden outlines.