Bechtle, a leading IT services provider, recently rebranded to reflect its technological growth and forward-thinking vision. Founded in 1983, the company has become one of Europe’s largest players in IT, offering services from consulting to implementing corporate solutions. The new logo and corporate identity emphasize its commitment to innovation while maintaining the qualities that have driven its success over four decades.
The previous logo featured a green, slanted rectangle with bold, white capital letters, symbolizing stability and reliability. As the digital landscape evolved, it became clear that the company needed a refreshed identity to better align with modern technology and a digital-first strategy.
The new logo marks a significant shift. The minimalist design features a circular shape enclosing a slanted square, symbolizing flexibility and innovation. The slanted square keeps a connection to the company’s legacy while offering a cleaner, more futuristic look.
The color palette has been updated. While green remains central, the shade is softer and deeper, adding sophistication. This choice helps the brand stand out in corporate IT, signaling trust and growth. The palette is enhanced by vibrant accents like blue, lime, and orange, which bring energy to the visual system without overwhelming it.
Typography plays a crucial role in the new branding. The company name is now lowercase, giving the logo a more approachable and accessible feel. The rounded typeface reflects the company’s modern, tech-forward approach while ensuring platform clarity and readability.
A key aspect of the rebrand is its focus on digital usability. The new design is optimized for digital platforms, using accessible color schemes and clean, adaptable iconography that can easily be animated. This digital-first focus underscores Bechtle’s commitment to staying ahead in the tech world.
In summary, Bechtle’s rebranding modernizes its visual identity while staying true to its core values of reliability and innovation. The new logo and design system position the company as a forward-thinking leader, ready to navigate the challenges and opportunities of the evolving IT world.
