Beeline Logo

Beeline LogoBeeline Logo PNG

Beeline: Brand overview

Established in Russia in 1993 as an extension of VimpelCom PJSC, now called Veon, Beeline has become a prominent telecommunications player. VimpelCom itself was born a year earlier, in 1992, thanks to the joint efforts of Dmitry Zimin and Ogi K. Fabela II, and became one of the first Russian mobile operators. The brand name “Beeline” was chosen to capture the essence of the “direct route,” mirroring the English term for the shortest route between two settlements.

Throughout the 1990s and 2000s, Beeline’s influence expanded significantly, and it became the third-largest mobile operator in Russia. In a highly competitive environment, Beeline was up against giants such as Mobile TeleSystems, MegaFon, and Tele2. In 2009, a watershed change occurred when VimpelCom merged with Norwegian telecommunications company Telenor. The merged company, now headquartered in Amsterdam, was named VimpelCom Ltd.

In 2010, the company expanded beyond its Russian roots by acquiring telecom assets from companies such as Orascom and Wind, expanding its international reach. In 2017, in an effort to expand beyond telecoms, VimpelCom transformed and rebranded itself as VEON, positioning itself as a global technology company. However, Beeline remained the flagship brand, representing the company’s Russian division.

In 2022, VEON unexpectedly announced its intention to transfer ownership of its Russian businesses, including the Beeline brand, to the local administration. Currently, the move is still under regulatory scrutiny and awaiting official authorization.

Meaning and History

Beeline Logo History

1993 – 1996

BeeLine GSM Logo 1993

1996 – 1997

BeeLine GSM Logo 1996

1997 – 2003

BeeLine GSM Logo 1997

2003 – 2005

BeeLine GSM Logo 2003

2005 – 2012

Beeline Logo 2005

2012 – 2021

Beeline Logo 2012

2021 – today

Beeline Logo

The Beeline logo has a bright color palette, as it is positioned as a youth mobile brand. It depicts a circle with alternating yellow and black stripes, which create an attractive contrast. These colors were chosen based on the brand’s name, which plays off the word “bee,” naturally colored in this way. The straight lines are also related to the name, as the term “beeline” means the shortest straight path between two points. Next to the two-colored balloon is an inscription in the Cyrillic alphabet in lowercase letters.

The logo resembles a sunbeam and the night sky. The circle with yellow and black stripes resembles a cool bee flying through the air. And the Cyrillic letters look more calm, which makes it easier for young people to perceive. It is simple, but it attracts attention, as if there is a buzzing coming from the screen, informing that something interesting is happening.

Beeline color codes

Golden PoppyHex color:#ffc500
RGB:255 197 0
CMYK:0 23 100 0
Pantone:PMS 7549 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C