Bell’s Logo

Bell’s Logo PNG

Bell’s logo emphasized the exclusivity of the product and the importance of the personal relationship between the buyer and the manufacturer. The emblem conveys the individuality of the drink, is an expression of the “soul” of whiskey and guarantees its quality.

Meaning and History

Bell became the official brand only in 1904, after Arthur Bell’s death, as he always resisted the idea of ​​putting his name on the packaging. The Bell brothers died in 1942, and the company’s accountant, William Govan Farquharson, became chairman of the company. He focused on brand advertising more actively. Bell’s went public in 1949. In 1954 he was, exported to 130 different countries.

The Bell logo is an example of a minimalist design. The classic bold lettering in maroon with added gold gives the impression of a high-quality product. The lack of additional details forces you to focus on the flavor and class of Bell whiskey.

Arthur Bell’s signature appeared in 1896, and it still adorns every bottle, along with the slogan “Before You Go,” which was registered in 1921 and was first used four years later.

Despite the minimalistic logo, Bell’s continues to experiment with the bottle’s shape due to the brand’s consonance and the ringing of bells.

What is Bell’s?

Bell’s is a Scottish whiskey with a long history. It was introduced in 1851 by Arthur Bell, who sought to develop a new blended whiskey from single malts. At first, the brand belonged to the distillery Arthur Bell & Sons Ltd but eventually passed into the possession of the multinational company Diageo.

Until 2021

Until 2021, the trademark used a logo with the large brown word “BELL’S,” under which “BLENDED SCOTCH WHISKY” was written in small print. Each letter was outlined in thin beige lines, concentrated on the right and bottom. Due to the uneven contour, a 3D effect arose. The designers made all glyphs bold and capitalized but made the first “B” bigger to draw attention to the brand name.

On top was a red and gold emblem depicting a bell. That, in turn, was located against the background of a shield held on both sides by heraldic lions. The space above the shield was decorated with figured patterns and a rising sun with nine rays. To the left of the picture was written in italics the word “FINE,” and to the right – “AGED.” All the letters in the logo had serifs of different thicknesses.

2021 – today

In 2021, an updated logo appeared on the labels of Bell’s whiskey. The designers changed the typeface of the brand name, shortening the serifs and removing the dot in the upper half of the apostrophe. They also removed the bottom phrase, which denoted the type of product. The emblem with the Bell has also been modernized. The golden color has become more vibrant and extended to almost all elements except the red shield and sunburst. In addition, the developers enlarged the central part of the image to match the size of the lions and changed the shape of the decorative patterns. On the left is now the abbreviation “ESTD,” and on the opposite side is the year Arthur Bell was born (1825).

Font and Colors

In terms of style and shape of some characters, the Bell’s logo typeface is close to such fonts as Geller Text Bold, Casad Serial Heavy, and MPI Antique. All characters are massive and uppercase, although “B” is much larger than the others – it acts as a capital letter. Serifs are classic, well defined.

The logo uses primarily burgundy, which is balanced by a creamy background. In addition to them, in other versions, there are dark blue, white, and black.

Bell’s color codes