whiskey Logos and Brands
The American and Irish spelling of “whiskey” sets the tone for the section dedicated to the logos of whiskey producers from the United States and Ireland. Jack Daniel’s, Jameson, Maker’s Mark, Bulleit, and Tullamore D.E.W. have created brands that are recognizable by the bottle’s silhouette and label long before tasting the contents. Kentucky bourbon, Pennsylvania rye, and Irish triple-distilled whiskey span the stylistic spectrum, and the logos feature images of oak barrels, grain fields, and distilleries with copper stills. The American whiskey market experienced a renaissance in the 2010s, and craft distilleries from Brooklyn to Portland introduced dozens of new brands, competing with century-old heritage brands.
