Grant’s Logo PNG
The whiskey, approved by more than one generation, reflects Grant’s logo. The emblem reflects long-term blending and traditional production methods. As a result, the drink has a unique taste.
Meaning and History
In 1886, William Grant worked at the distillery as an accountant. When Pattison’s (the largest supplier of Scotch whisky at the time) went bankrupt, Grant launched his own production and named the brand after his last name. He built a small business called Glenfiddich in Dufftown. His seven sons and two daughters, along with their husbands, helped run the business. One of the sons-in-law supplied products to the Far East and Australia. In 1909, he brought alcohol there for a year.
Then, in 1915, rules required Scotch whisky to mature for two years before it could go on sale. Many wineries went bankrupt because they couldn’t afford it. But Grant’s distillery persevered: it always had a supply and could store whisky in a warehouse for 24 months. Continuous production was not stopped.
By the time William Grant died (1923), the family business was fully established and generating a solid income. In 1979, Grant’s blended whiskey sales amounted to 1 million cases. Now, the brand, like the company, is entirely in this family’s hands. The current head of the Glenn Gordon dynasty is the fifth representative. The brand supplies products to more than 180 countries worldwide. In the first half of 2020, the company sold 4.1 million cases of this alcoholic beverage.
In 2002, the company updated the label and bottle. As a result, the company corrected the glass container and embossed the company emblem and the slogan “Stand Fast” on the sticker. Later, designers added the inscription “Est. 1887” and the phrase “Independent Family Distillers for Five Generations.”
What is Grant’s?
This is a Scottish whisky brand owned by William Grant & Sons, symbolizing the art of blending with its unique lineup of carefully selected malt and grain whiskies across Scotland. The brand’s range includes premium varieties like Triple Wood and Ale Cask, as well as the iconic Family Reserve, each showcasing different aging methods to create distinctive flavor profiles. A hallmark of this whisky is its triangular bottle design and unique blending process. It incorporates up to 25 single malts to achieve a smooth taste with notes of pear, honey, and vanilla.
the 1950s – 2015
The emblem shows a powerful, branchy oak, a symbol of an ancient dynasty and a strong family. The tree has many branches and countless leaves. Beneath it, the brand name is printed in large, bold letters. The font is classic and serifed. The upper and lower parts are joined by an open ring composed of three segments. The iconic bottle inspires this shape, so the label image is surrounded by a triangular outline with rounded corners that mirrors it. Moreover, the monochrome logo is entirely in black, with a slight golden tint.
2015 – 2018
In 2015, the logo was fully modernized. It resulted in an updated emblem: a burgundy square with white inscriptions “Grant’s” (printed above) and “Stand Together” (handwritten below). The designers removed the rounded-corner triangle and replaced it with two golden arches. Above the branded Scotch whisky name, they placed the Grant family crest, which clearly shows two men holding a pentagonal shield.
2018 – today
After another identity update, the distillery company Grant’s uses a minimalist logo. It features the brand name in large black print and the family crest in gold. All elements in the generic family sign remained the same: two men holding a shield and standing on platforms with the words “Stand” and “Fast.” In addition, the emblem included the company’s founding year: “Est. 1887”.
Font and Colors
Its evolution progressed gradually, not in jerks: there were no cardinal transitions in the distillery’s identity. All motifs were closely tied to heraldry, historical events, and the name. The design emphasized curved lines that initially formed an open triangle and, by the end, became two inverted brackets.
Grant’s logo contains several text elements. The largest lettering is in an elegant typeface that resembles a cross between Manchester and Alter Headletter. This classic serif has broad strokes and fine serifs. The color scheme is stable: it always has gold, complemented by black, white, and sometimes burgundy.