Brabus Logo

Brabus LogoBrabus Logo PNG

The Brabus logo shows that everything the company does is expensive and exclusive. The prestige is encrypted in the emblem, showing a huge difference between the original and final version of the car.

Brabus: Brand overview

Founder:Bodo Buschmann, Klaus Brackmann
Bottrop, Germany

Brabus is a German car customization company founded in the North Rhine in 1977. The Brabus logo can be seen on the improved brands of Mercedes-Benz, Porsche, and Rolls-Royce, as well as yachts, motorcycles, watches, and other accessories.

The driving force behind the company’s development was Bodo Buschmann’s desire to improve the machines sold. Having created an atelier for this, together with a friend, he offered to tune services to willing drivers. The master’s work was well received, and Buschmann was loaded to death with work in 2020.

Meaning and History

Brabus Logo History

The logo focuses on the studio’s name, showing the car’s transformation after visiting the salon. The large word Brabus is placed in the center of the visual sign. And above it is a white circle with the letter B, made with a thin, barely visible black line.

The name Brabus was born from the combination of the first syllables of the names of the founders of the company: Brackmann and Buschmann. According to the country’s legislation, at least two people could organize a company, so Bodo brought in his friend and registered the undertaking in his name. Subsequently, Buschmann bought out the partner’s share, but the name remained the same.

What is Brabus?

A large body and engine tuning agency with 350 employees specializing in Mercedes models and its subsidiaries. Works with clients in 100 countries—headquarters in Bottrop.

The letter B is located in the circle at two levels: inside the figure and rising above it. Her elevation is a hint of increased power. The circle is an indication of the torque. It is these two characteristics that are most often transformed in the studio.

Thin lines show graceful, filigree intervention. Cars after the salon look organic, like new models.

Contrasting a barely visible image and a juicy black name, the logo draws an analogy of turning an ordinary production car into a unique chic model with the help of tuning.

Font and Colors

The main color of the emblem is black. In the logo, shade is a symbol of beauty, luxury, and power. All vehicles have been upgraded to their maximum technical capabilities. Black is the most common body color for Mercedes. The color is associated with masculinity since the main owners of tuned cars from Brabus are men.

Lettering font Rockwell Extra Bold. The word seems to be tuned and decorated thanks to serifs and thicker and thinner lineated. Therefore, the font betrays the direction of the company’s work and the elegance with which this work is carried out.

The size of the letters shows the growth of the machine’s capabilities. For example, the Brabus Rocket model accelerates to 365.7 km / h, and the aerodynamic drag of the Mercedes-Benz W124 is 0.26 and has not been surpassed since 1986. The size of the letters also correlates with an increase in the price, which after processing, can double.

Brabus color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C