Mercedes Logos and Brands

One of the world’s oldest and most prestigious automotive brands, Mercedes-Benz traces its lineage to the inventors of the automobile, Karl Benz and Gottlieb Daimler. The Mercedes section focuses on the visual history of the three-pointed star, which symbolizes dominance on land, water, and in the air since its inception in 1909. In addition to passenger cars, the brand includes trucks, buses, and vans, as well as participation in Formula 1 through the Mercedes-AMG Petronas team. The logo with a star in a circle has undergone dozens of stylistic updates, remaining one of the most recognizable automotive symbols on the planet.