Maybach as an independent brand was discontinued in 2013. Shortly before that, it presented its last car. Maybach is now a sub-brand of the Mercedes-Benz S-Class (W222). And it all started very promisingly: in 1909, Wilhelm Maybach founded a company for the production of engines and then (10 years later) released an experimental car. In the future, his vehicles became a symbol of luxury and high social status.
Meaning and History
The brand bore its creator’s name for a long time, although at first it was called completely differently: until 1912 – Luftfahrzeug-Motorenbau GmbH, after – Maybach-Motorenbau GmbH. During World War II, she supplied Nazi Germany with engines for military equipment. Some experts still see something fascist in the Maybach logo. Then the company was bought by the German corporation Daimler-Benz. The new owner used it to produce the W116 and W108 models, but it is worth noting that all cars bore the Mercedes emblem.
An attempt to revive the Maybach took place in 1997. However, buyers showed little interest in this brand’s cars, which is why the leaders decided to abandon them altogether. They regretted that in due time they spent money on Maybach and could not get any profit.
1909 – 1997
In 1909, Luftfahrzeug-Motorenbau GmbH was founded. However, the double-M logo that is attributed to her had nothing to do with her. After all, the initial letters of her name formed a completely different abbreviation: LM. Later, in 1914, the organization was renamed Maybach-Motorenbau GmbH. At the same time, the history of the emblem with the monogram “MM” began.
It is generally accepted that the Maybach symbol is associated with fascism because MM resembles a swastika. Dr. Rex Curry shares this opinion. But from the point of view of chronology, a discrepancy arises here because the brand appeared long before the birth of Nazism in Germany.
And the logo looked more than harmless. It had the shape of a triangular heraldic shield with rounded sides. The inside was orange, and the wide bezel was white. In the center were two gray-green letters “MM” of different heights, superimposed on one another. At the bottom of the frame was the inscription “MAYBACH.”
1997 – 2013
In 1997, Daimler-Benz Corporation, which owns Maybach, undertook a small redesign to introduce a new vehicle line. Due to low sales, the brand was discontinued in 2013. All this time, it has used a redesigned logo without lettering. The developers retained the shield’s shape but made the frame and letters black and increased the monogram’s size. All elements now have a white and silver outline.
Font and Colors of the Emblem
According to experts, the defunct Maybach brand’s brand name is very similar to the Volkswagen emblem. It should be admitted that the Maybach was created much earlier, so it is not known who borrowed the idea and from whom. It is also believed that “MM” looks like a swastika.
The current logo has no lettering, and in the past, a bold sans serif typeface was used. Based on the first letters of the Maybach-Motorenbau name, the monogram is hand-drawn and does not have its font.
The classic color scheme contains silver, black, and gold. However, the cars had an all-silver emblem to represent their refinement and luxury.