Bufori Logo

Bufori LogoBufori Logo PNG

Bufori: Brand overview

In the Malaysian capital of Kuala Lumpur, Bufori Motor Car Company has established itself as a unique entity in the automotive world. Founded in 1986 by the Khoury brothers – Anthony, George, and Jerry, originally from Australia with Lebanese roots – Bufori began the journey of creating customized cars. Inspired by the aesthetics of 1930s American coupes, these cars were born in the brothers’ garage.

In the early 1990s, Bufori introduced its first model, the MK1 two-door coupe. Although it exuded retro-classic charm, under its vintage facade was modern technology. The exclusivity and appeal of the brand were epitomized by its limited production: only about a dozen luxury coupes were sold per year, each costing more than $100,000.

At the dawn of the new millennium, Bufori introduced the second generation MKII, featuring improved performance and a powerful V8 engine. This model paved the way for the creation of the La Joya in 2005, further cementing Bufori’s reputation as a consummate craftsman.

A distinctive feature of Bufori is the careful hand assembly of the cars in Malaysia using over 1,500 customized parts. A team of highly skilled craftsmen assembles just five cars each month, a testament to the brand’s commitment to excellence and attention to detail.

Entering the 21st century, Bufori expanded its offerings with the introduction of the Geneva sedan in 2010. Targeting the luxury limousine markets in China and the Middle East, this full-size vehicle has become the company’s most significant and most expensive creation.

Bufori remains the exclusive manufacturer of ultra-luxury cars, creating customized coupes and retro-styled sedans for discerning customers around the world. The total number of cars produced does not exceed 1,000, reflecting the brand’s commitment to rarity and sophistication.

The Khoury brothers’ unwavering dedication to their vision continues to this day as they handcraft exclusive cars that reflect their passions and preferences. Despite minimal production volumes, the essence of Bufori lies in its uniqueness, a symbol of luxury and personal expression in the world of automotive art.

Meaning and History

Bufori Logo History

1986 – today

Bufori Logo

The Malaysian hand-built car brand has chosen a calm logo without deep allegories. It contains only a hint of retro style, expressed in the monogram “B,” curved lines, and lace pattern. The emblem consists of only one inscription. It is executed in a decorative font in lower case. The letters are vertical, very bold, with hard serifs. Interestingly, the dot above the lowercase “i” is not separated but connected by a short line, making it look like a cap. The first, second, and last characters have long bars.

This logo is not trying to be something it is not. The retro vibe with the lace pattern and curved lines gives it a unique feel. A cute touch is the letter “i” with a dot that resembles a cap. The long stripes on some of the letters seem to lead the eye from one end of the word to the other as if giving a mini tour for the eyes. It’s simple yet charming, like scribbling in the margins of a notebook, which turned out very nicely.