The Bufori logo, representing a Malaysian brand of hand-assembled cars, is a model of tranquility devoid of deep allegories. It features a nod to retro style, manifested in the monogrammatic ‘B,’ curved lines, and lace-like pattern. The emblem consists solely of a single inscription in a decorative lower-case font. The letters are vertical, extra-bold, and feature solid serifs. Interestingly, the dot over the lowercase ‘i’ is not separated from the bottom part but is connected by a short line, resembling a pommel. The first, second, and last glyphs each have long lines.
In this design, the primary feature is the monogrammatic ‘B,’ an initial that is a potent reminder of the brand’s identity. Its curves lend a sense of dynamism and motion to the logo, reflecting the brand’s commitment to creating vehicles that combine performance with elegance. The fact that ‘B’ is designed with curved lines is an unambiguous link to the retro style closely associated with the brand’s vehicles. It underscores their blend of classic design and modern functionality.
The letters of the logo, while being vertical, are extra-bold and solid, reflecting the solidity, robustness, and durability of the hand-assembled cars. These characteristics directly relate to the brand’s commitment to quality and reliability. The serifs add to this message, bringing a touch of elegance and sophistication to the logo, resonating with the high-end, luxurious appeal of the Bufori cars.
An interesting element of the logo is the dot over the ‘i’, connected to the base by a short line. This detail brings a unique characteristic to the logo, making it instantly recognizable. The connected dot resembles a pommel, associated with control and precision, two attributes deeply embedded in the brand’s manufacturing ethos.
The long lines on the logo’s first, second, and last letters create a sense of forward movement and progress. This alludes to the company’s continuous evolution in refining its handcrafting processes and its ongoing pursuit of perfection in every car it assembles.
Bufori: Brand overview
Founded: | 1986 |
Founder: | Anthony, George and Gerry Khouri |
Headquarters: |
Kepong, Kuala Lumpur, Malaysia |
Website: | bufori.com |
In the early 1990s, Bufori introduced its inaugural model, the MK1 two-door coupe. While it exuded a retro classic charm, it was equipped with contemporary technology beneath its vintage facade. The exclusivity and allure of the brand were epitomized by its limited production, with only around a dozen customized luxury coupes sold each year, each bearing a price tag of over $100,000.
The dawn of the new millennium saw Bufori unveil the second generation, the MKII, featuring enhanced specifications and a powerful V8 engine. This model paved the way for La Joya in 2005, further solidifying Bufori’s reputation for unparalleled craftsmanship.
Bufori’s distinction lies in its cars being meticulously hand-assembled in Malaysia, utilizing over 1,500 tailored parts. The dedicated and highly skilled artisan team manages to craft only around five automobiles each month, a testament to the brand’s emphasis on perfection and attention to detail.
A decade into the 21st century, Bufori expanded its offering by introducing the Geneva sedan in 2010. This full-size vehicle, targeted at luxury limousine markets in China and the Middle East, emerged as the company’s most significant and priciest creation.
Bufori remains an exclusive ultra-luxury automaker, fashioning personalized retro-styled coupes and sedans for discerning clientele worldwide. Its total production count hovers under the 1,000 mark, reflecting the brand’s commitment to rarity and refinement.
The Khouri brothers’ unwavering dedication to their vision persists as they handcraft exclusive vehicles that mirror their passions and preferences. Despite the minimal production volumes, Bufori’s essence lies in its uniqueness, a symbol of luxury and personal expression in the world of automotive artistry.