Can-Am Logo

Can-Am LogoCan-Am Logo PNG

The Can-Am logo is full of harmony. The thoughtfulness of the design allowed the brand’s motorcycles to become winners in races. The emblem elements represent speed and tell about the different periods of the brand’s existence.

Can-Am: Brand overview

Can-Am is a Canadian brand of sports and semi-sports two-, three-, and four-wheeled vehicles founded in 1972, lasted until 1987 and was revived in 2007. The headquarters is located in Montreal. Operating units in Canada, the USA, Austria, and Mexico. More than 8.5 thousand employees work at the production facilities.

Initial production was racing motorcycles with the Rotax engine. In 1983, production was licensed to Armstrong-CCM Motorcycles, and in 1987, it was discontinued. In 2007, Can-Am became a brand of tricycles (Spyder, Ryker) and ATVs (Renegade, Commander, Outlander, Maverick).

Meaning and History

Can-Am Logo History

The brand logo is inextricably linked with the parent company and is an organic continuation of the main logo. The elements show love for movement progress and perfection of details. The brand and its logo were considered valid despite the cancellation of motorcycle production and a gap of almost 20 years. The owners gradually used them for another type of product.

The emblem consists of the title in lowercase letters in italics, a round badge, and a dividing line between them. The logo was developed at the time of the brand’s inception.

What is Can-Am?

Canadian brand of motorcycles and ATVs, launched in 1972 by the BRP boat and snowmobile company. Since 2003, in addition to the founders of Bombardier-Beaudoin, it has been owned by Bain Capital and Caisse de depôt et placement funds. Products are sold in 100 countries by more than 4,000 dealers.

The name reflects the competition between the markets in America and Canada. Can is Canada, and Am is America; the dash depicted a confrontation. The motorcycles were made in Canada and raced by the American Association of Motocross. There was constant competition between American and Canadian brands. Competition for market leadership. In addition, a series of races was popular in the ’60s and ’70s under a similar name, Can-Am. Seven of the series took place in Canada and four in the US. The series probably also influenced the choice of name because the bikes were prepared for motocross.

The circle on the right is the parent company Bombardier Recreation Products logo. He looks like:

  • Wheel. The company’s main products are snowmobiles. The circle presented repeats the detail from the driving mechanism.
  • Fuel tank cap.
  • Disk on a motorcycle wheel.

Most of the circle inside is occupied by a metal part with teeth. The figure resembles caterpillar tracks, with the help of which snowmobiles or a motorcycle camshaft moved.

In the circle is the abbreviation BRP, which stands for Bombardier Recreation Products. The name Bombardier is connected with the founders’ surname.

The dividing line symbolizes the brand’s existence as a separate part of the company it was born from. The placement of the parent company logo on the right shows its power to decide the future fate of Can-Am.

Font and Colors

The main colors of the logo are black and white.

  • Black is the brand’s leading color for ATVs and tricycles. Represents movement through mud and impassability.
  • White is used in parts of the badge taken from BRP, hinting at the birth of a new brand from scratch. It reminds us that the main developments of the parent company concerned vehicles for movement on snow. It indicates a Can-Am update in 2007.

The font is similar to House Sans Condensed Black Italic but with a transformed round “a.” The absence of title elements conveys the small size of the products—ATVs are smaller than full-fledged cars. The tilt of the letters forward represents movement, speed, and development. It is perfectly suited for the brand of transport.