Canon Logo

Canon LogoCanon Logo PNG

The Canon logo, a Japanese optics and electronics manufacturing company, is based on the concept of the goddess Kanon. A leading brand in its field, it uses a recognizable and succinct logo that requires no explanations or additional visual support.

Canon: Brand overview

Founded:10 August 1937
Founder:Goro Yoshida, Saburo Uchida, Takeo Maeda
Ōta, Tokyo, Japan
Canon is a major multinational company that manufactures photo and video cameras, printers, diagnostic equipment, and optical devices. It has successfully mastered the electronics, office, and household appliance market. The company adopted its current name in 1969, previously known as Canon Camera Co. Inc., Precision Optical Instruments Laboratory, and Precision Optical Industry Co. Ltd.

Meaning and History

Canon Logo History

The Canon logo has changed several times. Designers modified the font and color, retaining only the general concept.

What is Canon?

Canon is a Japanese multinational corporation headquartered in Tokyo, engaged in the production of lenses, cameras, scanners, semiconductors, medical equipment, printers, and manufacturing devices. It was founded in 1937 under the name Precision Optical Industry Co., which was changed ten years later.

1934 – 1937

Kwanon Logo 1934-1937

The company’s first logo contains many fine details. It depicts the multi-armed goddess Kwanon, believed to help people. She is sitting in a lotus position inside a burning black ring. Above is the word “CAMERA,” and below – is “KWANON.” The name of the mythological creature is written in fiery letters.

1934 – 1935

Kwanon Logo 1934-1935

Artists retained the word “Kwanon,” removing all other elements. To make the logo attractive, a decorative handwritten font was used.

1935 – 1953

Canon Logo 1935-1953

In 1935, the first Canon logo appeared. It was designed by a graphic designer who worked on brand advertising.

1953 – 1956

Canon Logo 1953-1956

Typographers made the lines thicker and the font more confident. Now, the word stands out noticeably.

1956 – today

Canon Logo 1956-present

In 1956, the company introduced a red version of the emblem. It is based on the modified 1935 logo.

Font and Colors

Canon Emblem

Canon is the foundation of the brand’s visual identity. This word was coined from the name of the goddess of mercy, Kwanon, who served as the basis for the modern brand concept. Designers opted for typographic design, avoiding hand-drawn elements.

Canon Symbol

Italian Gio Fuga developed the exclusive logo font. Small sharp serifs at the top of the letters, rounded shapes, and uneven line thickness characterize it. The skewed space between the letters creates the impression that the letter “O” is tilted to the left.

There are two color palette options: red-white-primary and black-white-secondary. They are used equally depending on the color of the contextual space. Red symbolizes determination and purpose, embodying Canon’s core values, so the designers chose it.

Canon color codes

Safety RedHex color:#bf1920
RGB:191 25 32
CMYK:0 87 83 25
Pantone:PMS 485 C