Canon is the largest multinational company that manufactures photo and video cameras, printers, diagnostic equipment, and optical instruments. She has successfully mastered the market of electronics, office, and household appliances. It received its current name in 1969, and before that was known as Canon Camera Co. Inc., Precision Optical Instruments Laboratory, and Precision Optical Industry Co. Ltd.
Meaning and History
The Canon logo has evolved several times. The developers changed the font and color, leaving only the general concept.
1934 – 1937
The first company logo contains many small details. It depicts the multi-armed goddess Kwanon, who is believed to help people. She sits in a lotus position inside a burning black ring. Above is the word “CAMERA,” and below is “KWANON.” The name of the mythological creature is written in fiery letters.
1934 – 1935
The artists kept the word “Kwanon,” removing all other elements. To make the logo attractive, a curly handwritten font was used.
1935 – 1953
In 1935 the first Canon logo appeared. It was developed by a graphic designer who was involved in advertising brands.
1953 – 1956
Typographers have made the lines thicker and the type more confident. Now the word stands out noticeably.
1956 – present
In 1956, the company introduced a red version of the emblem. It is based on a modified 1935 logo.
Emblem
Canon is the foundation of the brand’s visual identity. This word was coined from the name of the goddess of mercy Kwanon, who served as the basis for the modern brand concept. Designers opted for typographic design, avoiding hand-drawn elements.
Font and Colors
Exclusive logo font designed by Italian Gio Fuga. It is characterized by small sharp serifs at the top of the letters, rounded shapes, and uneven line thickness. The chamfered letter-space gives the impression that the “O” is tilted to the left.
There are two versions of the palette: red and white as the main and black and white as a secondary. They are used equally depending on the color of the context space. Red symbolizes determination and determination, embodying Canon’s core values , which is why the designers chose it.