Caresto Logo

Caresto LogoCaresto Logo PNG

Caresto: Brand overview

Caresto, a niche Swedish automotive company, was founded in 2004 by Leif Tufvesson in Ingelholm. The company specializes in limited edition sports cars and hot rods, showcasing the elegant design of Swedish cars.

The Caresto story began when Tufvesson built his first hot rod, marking the beginning of a specialized company. Over the years, he has hand-built several hot-rod models, each embodying a unique blend of innovation and tradition.

One of Caresto’s most notable achievements was its collaboration with Volvo. The company created customized cars for the famous automaker, which were displayed at international car shows. These masterpieces reflected Caresto’s excellence and emphasized the precision and quality of Swedish craftsmanship.

In addition to its work on hot rods, Caresto also embarked on a renowned project to create a special, limited-edition Volvo C70 hardtop convertible. This car once again demonstrated the company’s versatility and commitment to design innovation.

Caresto produces only exclusive cars; their number does not exceed ten pieces. The scale of production is deliberately small, with only a few qualified people working in the Ingelholm workshop.

Despite its modest size, Caresto is a symbol of high-end customization. The company reflects its founder’s passion for automotive excellence, often showcasing his creations at major trade shows where they attract the attention of enthusiasts and connoisseurs.

Overall, Caresto’s journey is a combination of craftsmanship, creativity, and dedication, all wrapped up in a small but influential package of customized cars. Its commitment to quality and uniqueness continues to resonate with the automotive community.

Meaning and History

Caresto Logo History

2004 – today

Caresto Logo

The simplicity of the Swedish car company’s logo is relative, as it includes not only the name but also many graphic elements. They are balanced and combined into a horizontal ellipse framed by a double border. The outer line is thin and black, while the inner line is wide and white. The word “Caresto” takes center stage and stands out against the dark background. The letters are typed in upper case and are so wide that they appear somewhat flattened. Nevertheless, all letters are smooth, rounded, and in sans-serif font.

So, even though the letters look somewhat flattened, they are easy to read. The double ellipse border adds zest without overdoing it. And the use of borders of different widths gives contrast as if the frame is inside another frame. It feels like a simple puzzle.