Meaning and History
What is Carling?
It is a manufacturing company that is part of Molson Coors. Its main products are beer, lager, and cider.
Its story began in 1818 when an ordinary English farmer Thomas Carling began to brew beer at home according to his father’s recipe, who invented a unique beer hop yeast (now called Carling). The beer came out with a pleasantly balanced taste and was in demand in eastern British Canada. This city is now called London. Thomas built the first factory in 1840, and this year is considered the birthday of the brand. In 1878, the company built the largest 6-story factory in Europe, but it burned down a year later, and the beer business fell into decay. After the death of one of the company’s founder’s sons, the Canadians bought it and successfully developed it until 1950, when the Carling brand returned to the UK again. A new heyday of the business began. Now the company Molson Coors Beverag, which owns the Carling Trademark, has breweries in 14 countries, ranking 7th globally in terms of sales of its products.
What were the original Carling logos – no visual information. In Canada, it is only known that it had the name and image of a lion sculpture from Westminster Bridge in London, as a symbol of the British origin of the brand.
the 1990s – 2011
The logo is a regular diagonal rectangle. There is only one single word on it – “Carling.” It is made in white and complemented by shadows; therefore, it is perceived as voluminous. Each letter has a golden outline at the bottom and left side, separated from the main character by a thin black line. It visually expands the symbols, adds a 3D effect to them. Above and below the inscription, there are two red elongated triangles with extremely sharp corners. The main background of the logo is black.
2011 – 2017
With the next redesign, the beer brand decided to get away from the feeling of the emblem’s massiveness and chose a radically opposite design – light and airy. The logo depicts a coat of arms with ears of wheat, a hop cone, and two heraldic lions, which stand on the sides with their paws on a miniature shield. In the center is the brand name. The word “Carling” is black, simple, with small one-sided serifs on the left. There is a red line under it, and even lower is the place from where thin gray stripes fan out upward. The branding also shows the year the brewery was founded.
2017 – today
What is the Carling logo?
The logo contains the brand name written in Regular Carling font. Above the black word is the same black parallelogram with one curved red corner. The quadrilateral is located diagonally.
Leading design agency BrandOpus was invited to create the new logo. They started by creating an exclusive signature typeface called Regular Carling. The development was based on Trade Gothic Bold Condensed # 20, which was used in previous versions of its writing.
The background is white on the new logo; the company name is in black letters at the bottom. Above it is a black parallelogram with a curled red corner. These are the corporate colors of the company. Also, the white, silver, and gold lion head emblem continues to be used on cans.
The new logo is very elegant and modern and is included in the last decade’s best designs.
Font and Colors of the Emblem
What font is Carling?
The current brand font is called Regular Carling. It was created by the BrandOpus agency based on Trade Gothic Bold Condensed No. twenty.
Why is it called Carling Black Label?
The Black Label beer is so named because Carling decided to shorten its former name Black & White Lager as part of its rebranding. The word ‘Black’ indicates the drink’s color, and ‘Label’ indicates that it is a separate brand.
How do you claim Carling Golden in 2021?
To find a Carling gold can with a ticket under the lid, you need to buy promotional beer packs from retail stores. Everyone has a chance, but the terms are limited – the promotion is valid only until the end of 2021.
If earlier, the text and graphic parts were combined, now this is not the case. The inscription and drawing are not superimposed on each other – they are separate. Above – a black rectangle with a “bent” corner, below – the brand name. Thus, the designers combined the old and the new since the geometric figure runs diagonally (as before), and the word is executed in a smooth font (as now).
London-based design bureau BrandOpus, which has been entrusted with the logo update, has created a custom typeface called Carling Regular. It is based on the Trade Gothic Bold Condensed font. Signature colors for the emblem include black, gold, red and gray.