Cazadores Logo

Cazadores Logo PNG

“You shouldn’t joke with the amount of tequila you drink!” warns the cocky Cazadores logo. The drink is strong and spicy. It fills with enthusiasm and energy. If you get carried away, the emblem warns, then the cocktail will lead you behind the night lights of signs and discos.

Meaning and History

Cazadores starts high in the mountains in Arandas, one of the five states where the drink is produced according to the standard. Blue agave grows in this area, and deer are found. On them, the indigenous peoples hunted, residents and visiting tourists hunted. While relaxing, they drink tequila. Therefore, deer and hunting are inextricably linked with the brand. In Spanish, the name Cazadores means hunters, and a deer is depicted on the drink label.

Until 2014

In what year tequila acquired its emblem is unknown. Initially, the brand was little known, remaining the property of the Banuelos family. The drink became more widespread in 1973, when the founder’s grandson, Felix, rebuilt the distillery for modern and large-scale production.

The first logo of the brand is verbal. The name has unusual protrusions on the letters. They are a symbol of the small teeth on the leaves of the agave. But also reminiscent of mountain cliffs, deer antlers, hunting bandolier. Black droplets inside the protrusions symbolize agave juice. Each ledge divides the letter into two parts. Half painted red, half black with red stripes, like a wave of fire rising from below. It creates an association of a shot, a fire, and waves of heat that tequila gives.

2014 – today

The design firm Duffy & Partners from the USA was engaged in developing a new, more modern image. They managed to update the logo while retaining the main message and a hint of the brand’s long history. The lettering of the emblem has changed. They have become much thinner and taller. The color scheme has also changed. Because of the thin yellow stripe in the center of each letter, the inscription seems three-dimensional, like a bas-relief. This strip is reminiscent of threads obtained from agave leaves. And the red and brown areas of the letters create a play of light and shadow. Thorns are still clearly visible on the letters – a sign of the plant’s leaves. However, they have become sharper, like thorns, which even resemble agave.

Font and Colors

Basic logo color:

• red – a symbol of fire, strong drink with a bright taste
• brown – land from agave plantations, mountains, indigenous drink

In addition, brown is the color of reliability, a century of production experience, and red is a symbol of passion and the high strength of the drink. The font resembles a spiked Bahnschrift Light Condensed.

Cazadores color codes