Cazadores Logo PNG
“You shouldn’t joke with the amount of tequila you drink!” warns the cocky Cazadores logo. The drink is strong and spicy. It fills you with enthusiasm and energy. If you get carried away, the emblem warns, then the cocktail will lead you behind the night lights of signs and discos.
Cazadores is a premium brand of double-fermented, double-distilled tequila made from 100% Weber blue agave. This drink is produced only in Mexico. Local farmer Jose Banuelos developed the recipe in 1922, and it has not changed since. It has been awarded five prestigious awards, including the Gold Star of International Quality. It comes in several varieties that differ in aging time.
- Blanco – white tequila. Aged no more than two months from the date of production. It has a mild, rich taste of agave, citrus, and herbs.
- Reposado – a drink with a year’s exposure. It acquires an oaky aftertaste and a yellowish color from storage in oak barrels.
- Añejo – aged for over a year. It has a rich woody flavor with a touch of cinnamon and nuts.
- Añejo Crystal – filtered tequila aged for two years. Transparent. Bouquet of almond notes.
- Extra Añejo – three years of aging gives the drink a golden color. Apples, vanilla, and nutmeg dominate the flavor range.
In addition to tequila, under this brand, since 2021, cocktails in cans based on Cazadores Blanco have been produced: Margarita (lime juice, agave nectar, and orange liqueur mixed with tequila), Spicy Margarita (with the addition of jalapeño peppers), and Paloma (tequila, grapefruit soda, and lime juice).
Since 2002, the Bacardí family trading group has owned the brand.
Meaning and History
Cazadores starts high in the mountains in Arandas, one of the five states where the drink is produced according to the standard. Blue agave grows in this area, and deer are found. The indigenous peoples hunted them, and residents and visiting tourists did too. While relaxing, they drink tequila. As a result, deer and hunting are inextricably linked to the brand. In Spanish, Cazadores means hunters, and the drink label depicts a deer.
What is Cazadores?
This premium tequila, owned by Bacardi, is made from 100% blue agave grown in the highlands of Jalisco, Mexico, and embodies the traditions of Mexican tequila craftsmanship. The brand’s lineup includes Blanco, Reposado, Añejo, and Extra Añejo varieties, each crafted through a unique double-fermentation and double-distillation process that gives the tequila distinct smoothness and flavor complexity. From carefully selecting agave to special roasting and aging processes, the company meticulously follows every stage of production, honoring traditional tequila-making methods.
Until 2014
The year tequila acquired its emblem is unknown. Initially, the brand was little known and remained the Banuelos family’s property. The drink became more widespread in 1973, when the founder’s grandson, Felix, rebuilt the distillery for modern and large-scale production.
The brand’s first logo is verbal. The name has unusual protrusions on the letters. They symbolize the small teeth on the agave’s leaves. They also evoke mountain cliffs, deer antlers, and a hunting bandolier. Black droplets inside the protrusions symbolize agave juice. Each ledge divides the letter into two parts. Half painted red, half black with red stripes, like a wave of fire rising from below. It creates an association with a shot, fire, and the waves of heat tequila delivers.
2014 – today
The design firm Duffy & Partners in the USA was engaged to develop a new, more modern image. They updated the logo while retaining the main message and a hint of the brand’s long history. The emblem’s lettering has changed. The letters are much thinner and taller. The color scheme has also changed. Because of the thin yellow stripe in the center of each letter, the inscription seems three-dimensional, like a bas-relief. This strip is reminiscent of threads obtained from agave leaves. And the red and brown areas of the letters create a play of light and shadow. Thorns are still clearly visible on the letters, a sign of the plant’s leaves. However, they have become sharper, like thorns, which even resemble agave.
Font and Colors
Basic logo color:
- red – a symbol of fire, strong drink with a bright taste
- brown – land from agave plantations, mountains, indigenous drink
Brown also represents reliability and a century of production experience, while red symbolizes passion and the drink’s high strength. The font resembles a spiked Bahnschrift Light Condensed.