tequila Logos and Brands
The Mexican spirit made from blue agave, produced mainly in Jalisco, defines the “Tequila” section. Jose Cuervo, the oldest tequila brand (1758), Patrón (Bacardi), Don Julio (Diageo), Clase Azul, and Casamigos (founded by George Clooney, sold to Diageo for a billion dollars in 2017) set the standards from blanco to extra añejo. The premium tequila boom of the 2020s has transformed the drink from a margarita ingredient to a collector’s item, with a bottle of Clase Azul Ultra costing more than $1,500. Celebrity brands (Kendall Jenner’s 818 Tequila, Dwayne Johnson’s Teremana) have flooded the market. The logos in this section mark brands tied to geographical designations protected by Mexican law, such as champagne in France.
