Authentico Logo PNG
The Authentico Logo on each bottle evokes the artisanal tradition and organic approach born on a small agave plantation, where natural ingredients and traditional distillation create a drink that reflects Mexico’s rich culture.
Authentico traces its roots to 1943, when Spanish emigrant César García Fernández founded Tequilas del Señor in Guadalajara, Jalisco. Located near Tlaquepaque, the distillery focused on tequila made from traditional family recipes. The García family controlled the process from growing blue agave on its fields to distillation and bottling.
Management later passed to Manuel García, who spent over 50 years in the tequila industry. Tequilas del Señor remained under family control and became one of Mexico’s oldest continuously operating family distilleries. Over the years, it produced several tequila brands, including Herencia de Plata, Herencia Historico, and Dos Lunas. The same distillery was involved in Patrón’s early production history, which Bacardi later acquired.
A new chapter began in 2016 and 2017, when Paige and Ryne Iseminger and Paige’s father, Timm Martin, created a tequila drink with sparkling water, organic agave, and lime during a family trip to Mexico. They called it Freshie. After meeting the García family, they partnered with Tequilas del Señor. In December 2020, Freshie entered the market as the first certified organic tequila seltzer.
The partnership later led to Authentico Organic Tequila. Tequilas del Señor owned the unused Authentico trademark and offered it to its American partners for a joint project. Authentico became the distillery’s first USDA-certified organic product. The range includes Blanco, Reposado, and Cristalino. Reposado ages for 8 months, including 6 months in former bourbon barrels, while Cristalino ages for 9 months before filtration. Production continues at NOM 1124 under Manuel García and his sons.
Meaning and History
What is Authentico?
It is a Mexican tequila producer that creates premium drinks from blue agave grown in the Jalisco region. Production is based on traditional methods and family recipes, ensuring the high quality of each bottle. Double distillation and aging in oak barrels result in a mild profile with caramel and vanilla notes. The assortment includes four versions of tequila blanco, reposado, añejo, and extra añejo. They reveal the rich taste and aroma of blue agave.
1943 – today
The AUTHENTICO ORGANIC TEQUILA logo looks as if it were hand-drawn somewhere in the Mexican countryside. The name speaks to the drink’s origin: “AUTHENTICO” in Spanish means “genuine” or “authentic.” In other words, the brand suggests this is the original tequila made correctly, following old Mexican recipes. Meanwhile, the word “ORGANIC” highlights the drink’s natural purity, free from chemicals and other unnecessary additives.
The logo is rendered in a pleasant azure blue, reminiscent of the sky over Mexico and the refreshing coolness of pure water. The letters are intentionally rough, as if the paint has chipped or worn away over time. It resembles a stamp left in the sun for too long and is slightly faded. This design choice conveys the brand’s respect for tradition and old-school production methods.
At the top, “AUTHENTICO” is written in an arch just like the old signs on taverns and shops in the villages where the famous drink originated. The letters are large, bold, and slightly worn. The uneven edges make the inscription feel more natural and lively.
At the center of the emblem is an image of an agave plant. It is the true protagonist in the tequila story, as the drink is distilled from agave. The plant is drawn with simple lines yet remains striking: the leaves are sharp, fanning outward, with white strokes that emphasize the veins. The image of the agave serves as a reminder of the Mexican fields where the plant is grown and harvested by hand, just as it has been for generations.
At the bottom, “ORGANIC TEQUILA” is written calmly and straightforwardly. The font is simple, strict, upright, bold, and easy to read. The text is slightly distressed again, reinforcing a sense of authenticity and tradition, echoing the slow, time-honored production process that does not tolerate haste.
The name reflects the brand’s commitment to preserving traditional tequila-making methods, ensuring the tequila remains pure and natural. The blue color completes the image, evoking cleanliness and freshness, much like the careful, genuine approach taken in its production.
The result is a solid, simple emblem that captures the essence of real Mexico without unnecessary grandeur, while honoring tradition and the quality of authentic tequila.