Authentico Logo PNG
The Authentico Logo on each bottle evokes the artisanal tradition and organic approach born on a small agave plantation, where natural ingredients and traditional distillation create a drink that reflects the rich culture of Mexico.
Authentico: Brand overview
The Authentico Tequila brand traces its roots back to the Tequilas del Señor family distillery, founded by the García family in the 1940s in Tlaquepaque, Jalisco, Mexico. From the beginning, tequila production was a family tradition passed down through generations with care and passion. Initially, the distillery crafted spirits according to cherished family recipes, emphasizing quality. Over the years, the family has introduced modern technologies yet has always stayed faithful to their original methods. Recognition soon followed, positioning the distillery as one of the most respected producers in the region. The García family continually improved cultivation and distillation practices, deepening their tequila-making expertise. Eventually, the García family partnered with the Martin and Iseminger families from Chicago and St. Augustine, creating the Authentico brand. Today, Authentico Tequila offers three premium varieties—Blanco, Reposado, and Cristalino—reflecting the family’s dedication to authentic tequila craftsmanship.
Meaning and History
What is Authentico?
It is a Mexican tequila producer that creates premium drinks from blue agave grown in the Jalisco region. Production is based on traditional methods and family recipes, ensuring the high quality of each bottle. Double distillation and aging in oak barrels achieve a mild taste with caramel and vanilla notes. The assortment includes four versions of tequila—blanco, reposado, añejo, and extra añejo. They reveal the rich taste and aroma of blue agave.
1943 – today
The AUTHENTICO ORGANIC TEQUILA logo looks as if it were hand-drawn somewhere in the Mexican countryside. The name speaks to the drink’s origin: “AUTHENTICO” in Spanish means “genuine” or “authentic.” In other words, the brand suggests this is the original tequila made correctly, following old Mexican recipes. Meanwhile, the word “ORGANIC” highlights the natural purity of the drink—free from chemicals and other unnecessary additives.
The logo is done in a pleasant azure-blue color, reminiscent of the sky over Mexico and the refreshing coolness of pure water. The letters are intentionally rough, as if the paint has chipped or worn away over time. It resembles a stamp left in the sun for too long and slightly faded—this design choice conveys the brand’s respect for tradition and old-school production methods.
At the top, “AUTHENTICO” is written in an arch—just like the old signs on taverns and shops in the villages where the famous drink originated. The letters are large, bold, and slightly worn. The uneven edges make the inscription feel more natural and lively.
At the center of the emblem is an image of an agave plant. It is the true protagonist in the tequila story, as the drink is distilled from agave. The plant is drawn with simple lines but remains striking: the leaves are sharp, fanning outward, with white strokes emphasizing the veins. The image of the agave serves as a reminder of the Mexican fields where the plant is grown and harvested by hand, just as it has been for generations.
At the bottom, “ORGANIC TEQUILA” is written calmly and straightforwardly. The font is simple, strict, upright, bold, and easy to read. The text is slightly distressed again, reinforcing a sense of authenticity and tradition—echoing the slow, time-honored production process that does not tolerate haste.
The name reflects the brand’s commitment to preserving traditional methods of crafting tequila, ensuring it remains pure and natural. The blue color completes the image, associating it with cleanliness and freshness, much like the careful and genuine approach taken in its production.
The result is a solid and simple emblem that captures the essence of real Mexico—without unnecessary grandeur but with sincere respect for tradition and the quality of authentic tequila.