The recipes pointed to by the Remy Martin logo are always right on target. They have the perfect combination of moderately strong alcohol and additives, which creates a pleasant bouquet and helps explain the large number of brand fans.
Meaning and History
The founder of the famous cognac production was a grape grower from the southwestern region of France. Remy Martin’s name implies that the luxury spirits distillery is named after him. In the beginning, it was a small but promising enterprise, so 14 years after its opening, King Louis XV personally ordered the young winemaker to allocate land to new vineyards, despite the restrictions adopted in 1731. He thus obtained exclusive rights.
After the first owner’s death, his grandson took over the cognac business. He took over total management only a few years later, in 1841. After that came the company’s heyday. Paul-Emile-Remy Martin added his winery logo on cases, boxes, and bottles. He took his zodiacal sign, Sagittarius, which means “Sagittarius” in Latin. The branded cognac is decorated with stickers with a centaur, half-man, half-horse.
What is Remy Martin?
This is an outstanding French cognac house in the heart of the Cognac region. It specializes in Fine Champagne cognacs made from grapes grown in the finest subregions, Grande Champagne and Petit Champagne. The spirit’s distinctive floral and fruity notes are achieved through double distillation in copper pot stills and extended aging in Limousin oak barrels. The range includes renowned cognacs such as VSOP, XO Excellence, and the celebrated Louis XIII, crafted from some of the rarest century-old eaux-de-vie.
For the first time, this image was used in 1870, and since then, it has never appeared on the front of the label. In 1874, it was finally adopted and approved. The correction was that the centaur on the emblem of the cognac trademark holds not a bow with an arrow but a spear he aims somewhere high. As the face of the company, Sagittarius conveys a harmonious combination of two key elements, representatives of humanity and nature. The spear symbolizes the intention to aim for heights above the clouds. This is how its creator wanted to demonstrate boldness, power, and natural prowess.
The Remy Martin logo shows a character from Greek mythology with the head and torso of a man on a horse. Even though the centaur is represented as an astrological sign of the zodiac, it is deprived of the usual attributes. The upper part is human and, therefore, sensible. It suggests that the mythical creature thinks like a person, making decisions and weighing options. The lower half is natural, hence instinctive. Animal instinct and strength help him find non-standard solutions to environmental challenges. They are as natural as the sunlight that fills the bunches of grapes with warmth and as water that nourishes the vine’s roots.
The centaur stands on two legs, its forelegs raised. The long tail almost touches the ground, the arms are outstretched, the head is erect, and the gaze is forward. Sagittarius holds a long spear, which is going to hit the target. The tensed muscles of the torso and arms evidence this. And he is very serious and concentrated. The character is rendered in negative space: the dark spots are joined by a thin outline, forming a centaur.
Font and Colors
Beneath the image of the astrological Sagittarius is the name of the cognac house. Columnar characters reminiscent of Greek numerals with short serifs are used for it. The closest in style is the Cartesius Small Caps. It is a creation of designer Bo Berndal and was first published by T4.
Remy Martin’s signature palette fully aligns with the cognac theme, as it includes the corresponding shade: golden red. The letters in the word part of the logo are colored in black.



