Patron Tequila Logo PNG
The drink’s emblem conveys its elitism and sweetness. Graceful elements demonstrate a long aftertaste and the inclusion of additional unusual additives. The Patron Tequila logo is a symbol of strength and uniqueness.
Meaning and History
This drink with 40% alcohol content was known long before mass production. It has long been produced by the oldest distillery, called Casa 7 Leguas. She used the core of blue agave as a base. After fermentation, the alcohol with a unique flavor was obtained by distillation. In 1989, two owners of St. Maarten Spirits bought the rights to this brand, and in 2002, they completely transferred the production to another company.
The new executives’ marketing strategy was built on the word “premium”: premium tequila for premium people in a premium location. The key emphasis was placed on today’s youth choosing trendy goods and spending time in nightclubs or trendy bars. Especially for this, the manufacturer expanded the variety of flavors in the alcoholic drink, adding coffee, chocolate, orange liqueur, lime, cocoa, mango, etc.
What is Patron Tequila?
This is an ultra-premium tequila brand produced in the Mexican state of Jalisco, setting a new standard for quality in tequila production. The process uses only select blue agave plants grown in highland areas, where experienced jimadores, or agave harvest masters, hand-prepare each plant. The unique production method includes the ancient crushing of agave with a volcanic stone wheel, precise small-batch distillation in copper stills, and the traditional tahona method, which involves roasting agave in brick ovens. The lineup includes Silver, Reposado, Añejo, and the unique Gran varieties, all packaged in iconic handcrafted square bottles that have become a signature symbol of the brand.
The visual component of the brand has not been forgotten either: everything for corking tequila is produced exclusively at our own factory – from original bottles with personal numbers to handmade corks. Labels made in the same style are also iconic, making the brand instantly recognizable. At the beginning of 2018, it was acquired by the famous liquor producer Bacardi Corporation.
The identity of alcoholic beverages has not changed for many years. This is due to the habit of lovers of 40-degree tequila to find it by the inimitable bee, which is said to pollinate the blue agave. But in fact, the Patron Tequila logo depicts a hornet proposed by the brand’s co-founder, Martin Crowley. He previously served in the US Army on an aircraft carrier called the USS Hornet, so he used a stylized image of himself for the label. By the way, he also developed it himself.
Both founders chose the brand name. Although the word “patron” means someone who provides financial support and charitable activities, the first owners gave it a different meaning: slang for “big boss.” And the pot-bellied hornet fit perfectly into this concept.
The insect has a wide, teardrop-shaped body lined with three rows of thin stripes. In fact, the lines resemble miniature rectangles running in parallel. On the head of the Hymenoptera, there are large eyes in the form of white circles with a black edging. There is also a mustache bent down. They are long, with small curvatures at the ends. The hornet’s wings are delicate, as if transparent. Their surface is covered with a grid of patterns consisting of ovals, semicircles, and narrow triangles.
Above the iconic insect, the brand name is set in two rows, in the Algerian family font. The letters are decorated with unique extended serifs with pointed ends. In addition, the symbols have a one-sided edging: a thin line at the bottom and on the right, which adds an airiness to the signs.
Font and Colors
For the corporate logo, which served as a label, the trademark’s founders chose an Algerian typeface. It appeared in 1907 and was released by the British studio Stephenson, Blake, and Co. The font design is by the American company Mergenthaler Linotype. And the name Algerian is owned by the International Typeface Corporation.
The emblem’s color scheme has always been monochrome. Moreover, a black hornet can be located not only on a white but also on a dark background, so a light edging along the contour is added.