Patron Tequila Logo PNG
The drink’s emblem conveys its elitism and sweetness. Graceful elements leave a long aftertaste and include additional unusual additives. The Patron Tequila logo symbolizes strength and uniqueness.
Meaning and History
This drink with 40% alcohol content was known long before mass production. The oldest distillery, Casa 7 Leguas, has produced it for decades. It used the core of blue agave as a base. After fermentation, distillation produced alcohol with a unique flavor. In 1989, two owners of St. Maarten Spirits bought the brand rights, and in 2002, they transferred production to another company.
The new executives built their marketing strategy around the word “premium”: premium tequila for premium people in a premium location. The key emphasis was placed on today’s youth choosing trendy goods and spending time in nightclubs or trendy bars. To support this, the manufacturer expanded the flavor range, adding coffee, chocolate, orange liqueur, lime, cocoa, mango, etc.
What is Patron Tequila?
This ultra-premium tequila brand is produced in the Mexican state of Jalisco and sets a new standard for tequila quality. The process uses only select blue agave plants grown in highland areas, where experienced jimadores, or agave harvest masters, hand-prepare each plant. The unique production method includes the ancient crushing of agave with a volcanic stone wheel, precise small-batch distillation in copper stills, and the traditional tahona method, which involves roasting agave in brick ovens. The lineup includes Silver, Reposado, Añejo, and the unique Gran varieties, all packaged in iconic handcrafted square bottles that have become a signature symbol of the brand.
The visual component of the brand has not been forgotten either: everything for corking tequila is produced exclusively at our own factory – from original bottles with personal numbers to handmade corks. Labels made in the same style are also iconic, making the brand instantly recognizable. At the beginning of 2018, the famous liquor producer Bacardi Corporation acquired it.
The identity of alcoholic beverages has not changed for many years. This is because lovers of 40-degree tequila have long looked to the inimitable bee, said to pollinate the blue agave. But in fact, the Patron Tequila logo depicts a hornet proposed by the brand’s co-founder, Martin Crowley. He previously served in the US Army aboard the aircraft carrier USS Hornet, so he used a stylized image of himself on the label. He also developed it himself.
Both founders chose the brand name. Although the word “patron” means someone who provides financial support and charitable activities, the first owners gave it a different meaning: slang for “big boss.” The pot-bellied hornet fit this concept perfectly.
The insect has a wide, teardrop-shaped body lined with three rows of thin stripes. In fact, the lines resemble miniature rectangles running in parallel. On the head of the Hymenoptera, large eyes appear as white circles with black edging. There is also a downward-bent mustache. They are long, with small curvatures at the ends. The hornet’s wings are delicate, as if transparent. Their surface is covered with a grid of patterns consisting of ovals, semicircles, and narrow triangles.
Above the iconic insect, the brand name appears in two rows in the Algerian family font. The letters feature unique extended serifs with pointed ends. In addition, the symbols have a one-sided edging: a thin line at the bottom and on the right, which adds an airiness to the signs.
Font and Colors
For the corporate logo, which served as a label, the trademark’s founders chose an Algerian typeface. It appeared in 1907 and was released by the British studio Stephenson, Blake, and Co. The American company Mergenthaler Linotype designed the font. The International Typeface Corporation owns the Algerian typeface.
The emblem’s color scheme has always been monochrome. Moreover, a black hornet can appear on both white and dark backgrounds, so a light edging along the contour is added.