Don Julio Logo

Don Julio LogoDon Julio Logo PNG

Don Julio: Brand overview

Founded: 1942
Founder: Don Julio Gonzalez Estrada
Headquarters:
Jalisco, Mexico
Website: donjulio.com
Logo downloads:

Don Julio is a brand of premium alcohol produced by Tequila Don Julio, S.A. de C.V., and spreads worldwide. In the US, it is supplied by the British company Diageo Brands under license from the patent owner. The location of the head office is Jalisco (Mexico). The plant is located in the city of Atotonilco El Alto in the Colonia El Chichimeco area. The creator of the brand is entrepreneur Don Julio González. Time of appearance – 1942.

The life of this brand began with the fact that the Mexican Don Julio González-Frausto Estrada took a fresh look at tequila production and saw incredibly great prospects in introducing a new concept. But the young man did not have start-up capital, so he turned to a potential investor – a local businessman. Having studied the project, he gave the young man a loan for constructing the La Primavera distillery, which began operating at full capacity in 1947.

The peculiarity of the production of tequila in a new way consisted of several factors:

A different cultivation method was used: the agave was planted more freely for convenient development and uniform fruit ripening.
All attention was focused on quality, not quantity, to guarantee a premium-level drink.
The entrepreneur updated the design of the bottles, abandoning containers with high and narrow necks.

Meaning and History

Don Julio Logo History

What is Don Julio?

Don Julio is a brand of premium Mexican tequila, as well as the name and surname of the founder of the company that produces it. It appeared in 1942 and is now supplied to all world countries. The headquarters is located in Jalisco, and the factory is located in Atotonilco El Alto in the Colonia El Chichimeco area.

Huge attention was paid to visual identity. Artists connected it with tequila production’s historical roots, local culture, and national specifics. Also, there were individual accents because the company’s founder became the prototype of the image on the emblem. He is well-recognized by the wide-brimmed hat he wears all the time on his plantations on the family estate. In reality, the headpiece is light, but in the logo, it is colored orange-sunny, like the rest of the elements. Moreover, the brand has only one personal sign, which has stayed the same since its inception.

An orange-brown hue, clearly visible, characterizes luxurious tequila through the transparent glass of round bottles with a low neck. That is why the color of the logo is brick yellow. The central place in it is given to the founder of the plant since he served as a prototype for the image. Of course, there is no portrait resemblance since there are no facial features – there is only a general but well-recognized contour.

Don Julio Symbol

On the sides of the character, the date of the company’s appearance is indicated, divided into two segments: on the left – “19”; on the right – “42”. Numbers are underlined with miniature lines. Below them is the inscription “Tequila Reserva De.” It is made in a thin and elongated grotesque. Below is the second part of the name, consisting of the name of the owner – “Don Julio.” In addition to standard symbols, it uses a monogram – a special typographical sign or, as it is called in a professional environment, a letter. It is characterized by curls, elongated lines, graceful curves, and sharp ends. All this is in “D” and “J.” The rest of the glyphs are classical antiques.

Font and Colors

Don Julio Emblem

The grotesque typeface used for the lettering on the first line is close to Laqonic 4F Unicase Bold. They have the same elongated letters. In the second row, the font is more refined, typical of the characters from the Old English alphabet, but without the middle “spikes.” It resembles Neftali Bold, Bamberg Serial Bold, and Baskerville Old Serial Xbold. And the sideways “o” looks like it’s from the Toledo Serial Xbold glyph set. The corporate color almost matches the shade of dark tequila, so all logo elements are colored orange-brown.

Don Julio color codes

Orange Peel Hex color: #ffa200
RGB: 255 162 0
CMYK: 0 36 100 0
Pantone: PMS 137 C