Cessna Logo

Cessna Logo PNG

The logo Cessna fully conveys the “heavenly” work of the company. It is related to the theme of air transportation because, in the negative space of the striped square, the silhouette of an airplane taking off is visible.There is also a reference to the country where the company is located, as the palette consists of the colors of the American flag.

Meaning and History

Visual recognition of the brand is at a high level among fans of aviation and flights. During the company’s operation, many versions of the logo were presented on the market. All of them were directly associated with aviation, and therefore Cessna conveyed the emblem of the main task that it sets for itself.

What is Cessna?

This is one of the largest airlines in the United States, with almost a century of experience in creating jet aircraft.

1940 – 1950

The first version of the Cessna logo appeared in 1940. It was done in black and white. The brand name used a classic bold serif typeface. All letters were black, and above them were horizontal and diagonal lines, which should be associated with the target audience of the aircraft.

1950 – 1970

The first redesign introduced the most iconic Cessna logos to the public. Its basis was a helicopter made from the name of the company. For example, the first “C” is the nose of the helicopter, and the last “A” is the tail. The rest of the symbols were the main part. Propellers, landing gear, and wings, which were above the letters, were created additionally. The entire image was rendered in orange with black outlines. In addition to the main name on the helicopter’s tail, there is also a ribbon with the inscription “Wichita, Kansas.”

1970 – 1992

The new logo was based on a swollen red rectangle inside which several elements were. The first is a wordmark with the brand name in a classic bold sans-serif with lowercase blue letters. It was placed inside a light gray rectangle. On top, there was also another deflated rectangle of the same color Inside; there were three triangles on the right side. One of them was red and two blue. They were supposed to be associated with aircraft.

1992 – 2014

The last current redesign was introduced in 1992. He allowed the Cessna logo to be updated to international standards. The changes were because Textron acquired the rights to this company. The basis of the logo was a square, divided by several lines into elements of blue and red. The lines themselves created the silhouette of the aircraft. Globally speaking, the logo looked extremely stylish. Toward the front of the aircraft, the blocks were blue, while the rear was red.

The company name was added at the bottom in black letters using a simple sans-serif typeface. Also, sometimes an additional inscription “Textron Aviation” is added.

2014 – today

In 2014, Cessna ceased to be a company and became one of three separate brands manufactured by Textron Aviation. But she decided not to abandon her usual identity, so the new logo is as similar to the old one as possible. Above is a square sign consisting of blue and red figures. The colored elements are separated by negative white space, which looks like a simplified and stylized airplane. It highlights Cessna’s status as one of the leaders in the aviation industry.

The brand name is written at the bottom and right-aligned with respect to the square. It uses a bold sans-serif font with narrow letter spacing. Below the word is a long thin horizontal line that separates the phrase “BY TEXTRON AVIATION.” The white color of the logo symbolizes high quality and perfection. Blue is associated with the sky, reflecting the connection between aviation and freedom of flight. Red represents energy and innovation, as Cessna was one of the first to use the latest technologies and materials in aircraft manufacturing.

Font and Colors

Verbal inscriptions, as a rule, were performed using the classic bold sans-serif type. It is easy to read and looks attractive and confident in the eyes of the target audience.

The company uses a red-blue-white color palette. Thanks to the combination of these colors, it was possible to create a logo associated with the company’s activities. In contrast, the name Cessna is presented in black, indicating the strength and ambition of the project.

Cessna color codes