Comarth Logo PNG
Comarth: Brand overview
Founded in 1999 by Spanish automaker José Antonio Martínez Marín, Comarth has carved out a specialized niche in the electric vehicle (EV) industry. Headquartered in Murcia, Spain, Comarth embarked on a mission to create economical and efficient urban electric vehicles that were both environmentally friendly and practical for urban commuting.
Comarth’s journey began with the launch of the Comarth I two-seat electric microcar in 2000. This innovative vehicle had a modest range of 60 km and a top speed of about 50 km/h. It was the first attempt to create viable electric transportation for urban dwellers.
Building on this foundation, Comarth introduced the Comarth II model in 2002. This modernized model expanded on the previous design by offering a four-seater seat and increased range and power. This clearly demonstrated Comarth’s commitment to continually improving electric vehicle technology.
Behind the scenes, Comarth dedicated itself to researching and developing new battery and motor technologies for electric vehicles. The goal was to find ways to improve usability and affordability without sacrificing efficiency. This work laid the groundwork for future advances in the field.
However, as a small startup in a highly competitive industry, Comarth faced significant challenges in getting its vehicles into mass production. Despite its innovations, the company remained a low-volume manufacturer. To date, Comarth is believed to have produced only a handful of cars, with the total number distributed between two main models.
Comarth’s story is one of ambition, innovation, and resilience in the face of industry challenges. Based in Murcia, the company continues to engage in research and development, striving to create new electric vehicles in line with its vision. While the company’s impact on the automotive market as a whole may be limited, Comarth’s contribution to the development of electric vehicles represents a valuable chapter in the ongoing evolution of sustainable transportation.
Meaning and History
1999 – today
The logo of this Spanish manufacturer of electric cars and small specialized vehicles stylishly combines curved and straight lines. Inside the large ellipse, there are two elements: the brand name, typed in rounded letters, and a geometric figure, which almost fills the entire inner space. The inscription is in capital letters with flattened glyphs without serifs. Each letter has a side shadow, which gives the impression that the word “Comarth” floats above the surface. The double dark gray and light gray border also gives the logo a three-dimensional look, as does the letter “M” in the center of the mark.
The logo utilizes a play with shapes and shadows, making everything appear to pop. The letters are flat and compressed, but the shadow makes them seem to float, which is reminiscent of a magic trick. Also, the letter “M” in the center stands out but doesn’t hijack the attention. The double frame also makes a difference: everything looks as if it’s in 3D. It’s like a mini-artwork that tells what the company does.
