Comforcare Logo

Comforcare LogoComforcare Logo PNG

Delicacy is immediately visible in the ComForCare logo. The company takes into account the needs and wishes of the elderly. He performs his work with love and unobtrusively, allowing the wards to feel free and comfortable.

Comforcare: Brand overview

Bloomfield Hills, Michigan, U.S.
ComForCare is an American franchised home care service for seniors and people with disabilities, and those undergoing rehabilitation or post-operative care. The service has been in operation since 1996. It was created by Best Life Brands, a company specializing in quality of life services. Now the brand is owned by The Riverside Company and has an expanded network of locations in the United States and Canada, leading the way in non-medical home care. And it uses its programs to stabilize patient comfort. It is headquartered in Bloomfield Hills, Michigan.

Meaning and History

Comforcare Symbol

On the one hand, the company’s services aim to support those who are elderly or experiencing serious illness. On the other hand, it helps ordinary people to care for their relatives at home professionally. They are called upon to look after older adults who have Alzheimer’s disease, arthritis, diabetes, and other ailments. The service has developed DementiaWise and Joyful Memories programs specifically for this purpose.

It also assists in recovery from illness, stabilization from surgery, and rehabilitation. Emerging in the late 20th century, when many families did not want to be away from parents suffering from serious illnesses for long, ComForCare introduced a full home care service. After a few years, it became so popular that it switched to a franchise system, by which it has been operating since 2001. Currently, it has offices in most cities and towns in the United States and neighboring Canada.

In 2017, the service was purchased by the private investment organization The Riverside Company and is now fully part of its structure. And the parent firm does not interfere with its activities or change its specialization. The staff continues to provide a wide range of non-medical services, including transporting patients, preparing meals, bathing them, maintaining a safe environment, supervision, making sure medications are taken on time, light housekeeping, and socializing. Private nursing services are also available for those who suffer from physical limitations and need a high level of care due to serious pathologies or illnesses.

The service concept is fully conveyed in a friendly and gentle identity. Its idea is emphasized by smooth lines, roundings, harmonious height transitions, absence of sharp angles. Calm and confidence are reflected in the color scheme, consisting of non-aggressive shades. The predominant color is blue, the color of hope, confidence, and faith.

The non-medical ComForCare logo consists of two parts, one of which is associated with an image of a heart. Its right and left sides are not mirrored but are slightly different in configuration and height. On the right, it is taller and larger. This artistic device emphasizes the breadth of the human soul because it is said about such people that they have big hearts, implying love and kindness to others. The left side is standard and does not go beyond the usual. Because of the difference in size, the narrow end of the heart seems uneven: it seems to be shifted to the left.

Comforcare: Interesting Facts

ComForCare is a leading company in the home care industry, offering heartfelt and wide-ranging services to help people live comfortably at home.

  1. Start and Expansion: Since its start in 1996, ComForCare has grown from one location to over 200 franchises in the United States, Canada, and the United Kingdom. This growth shows its dedication to providing top-notch home care services.
  2. Variety of Services: ComForCare provides many services, from daily personal care to specialized support for conditions like Alzheimer’s. This shows the company’s ability to meet diverse client needs.
  3. Special Programs: It’s known for unique programs like DementiaWise®, which aims to improve the lives of those with dementia through activities that support mental, emotional, and physical health.
  4. Quality and Compassion: ComForCare is committed to offering the best care with a big heart. Its caregivers are selected for their kindness, empathy, and professionalism.
  5. Personalized Care Plans: The company creates care plans tailored to each client’s needs, ensuring effective and comforting care.
  6. Supporting Family Caregivers: ComForCare offers respite care to give family caregivers a break, help prevent burnout, and ensure peace of mind.
  7. Encouraging Active Aging: Beyond basic care, ComForCare encourages seniors to stay engaged and active, supporting their overall well-being.
  8. Smooth Transitions Home: For those moving from hospital to home, ComForCare provides special services to ensure a safe and seamless transition, helping to speed up recovery.
  9. Franchise Opportunities: ComForCare also offers franchise chances, allowing others to contribute positively to their communities and help the company grow.
  10. Awards and Recognition: The company has earned many awards for its services, franchise model, and workplace culture, highlighting its commitment to home care excellence.

ComForCare is known for its all-encompassing approach, tailored services, and dedication to enhancing the lives of its clients. With ongoing innovation and caring service, ComForCare significantly impacts many individuals and families.

Font and Colors

Comforcare Emblem

The inscription contains the name of the service, made up of three segments: “Com” (short for “comfort”), “For” (translates as “for”), and “Care” (means “care”). That is, it reflects the kind of activity of the company. To make the fragments more readable, immediately forming an idea of the services, the designers painted them in different colors, so the parts alternate: black – blue-black. In addition, the middle of the word is highlighted in bold, while the side letters are thin. Below is another inscription – the phrase “Home Care.”

The emblem uses a thin typeface from the grotesque category. The lines with which the letters are made are narrow, subtle, simple, and clear. They ensure easy reading and quick perception, which is important for older adults and patients with severe diseases, especially mental ones, with reduced concentration.

ComForCare’s signature palette includes three colors. They are blue (a symbol of calm, tranquility, and hope), white (which acts as a neutral background), and black (which focuses attention on the content of the text).

Comforcare color codes

Picton BlueHex color:#00b0f2
RGB:0 176 242
CMYK:100 27 0 5
Pantone:PMS 801 C
Davy’s GrayHex color:#59595b
RGB:89 89 91
CMYK:2 2 0 64
Pantone:PMS 425 C