Crayola Logo

Crayola LogoCrayola Logo PNG

Crayola: Brand overview

Founded: July 25, 1885
Founder: Edwin Binney and C. Harold Smith
Pennsylvania, U.S.
Logo downloads:
Crayola is an American company specializing in producing and selling art-related items and merchandise. It was founded in 1885 with headquarters in New York.

Meaning and History

Crayola Logo History

What is Crayola?

This is the best option for art lovers. The company became famous for the production of high-quality colored pencils. More than 50 million customers across the US purchase Crayola products every year.

The presented brand has been operating for almost 150 years, and during this time, visual recognition has become more and more tangible. In total, about ten logo options were presented to the target audience of Crayola. Each redesign introduced new elements, making the logo more modern and unique. Thus, he stood out from the competition.

1903 – 1928

Crayola Logo 1903

The first version of the Crayola logo was introduced only in 1903. The main element was a white wordmark on a dark green background. The shape of the background was unusual and even mystical. If we talk directly about the brand name, it was made in a classic bold sans-serif font. Even though all the letters were capital, the first and last looked more voluminous. Moreover, the first “C” repeated the shape of the frame, and therefore sometimes, the buyers of products read the name as “Rayola.”

1928 – 1930

Crayola Logo 1928

The first redesign of the logo made it more minimalistic. The border was removed, and in its place was a dull yellow background that looked like a page in an old book. The name “Crayola” was done in black capital letters. It was a classic bold serif typeface.

1930 – 1939

Crayola Logo 1930

The elegant font used in the previous version has been further simplified. Now it was a heavy sans-serif typeface. The background remained identical, but the color of the inscription was changed to red.

1939 – 1941

Crayola Logo 1939

In this version of the logo, you can see the effect of “dancing” letters and an unusual style in the writing of some characters, such as “y,” the top lines of which look like deer antlers. As a result, the new logo has become more mysterious and unusual. The color has become a dull grey.

1941 – 1944

Crayola Logo 1941

This version of the logo is visually similar to the one used in 1930-1941. However, a bolder lettering style began to be used, which also became dark red, and yellow was used as a background.

1944 – 1967

Crayola Logo 1944

The lines in the letters became thinner, which added to the elegance of the Crayola logo. Also, the inscription itself acquired a light yellow tint, while the background itself darkened.

1967 – 1972

Crayola Logo 1967

The key change in the logo is related to updating the color palette. Now they were green letters on a yellow background. Bright colors attracted more attention, highlighting the brand in a fairly competitive market.

The writing style has also become more modern. The lines in the letters have become more elegant. All letters except the initial are in lower case.

1972 – 1997

Crayola Logo 1972

Perhaps the most concise logo in the history of the company. Now it was black lettering on a white background. The strict and confident sans-serif typeface looked easy; it looked spectacular on different surfaces.

1997 – 2006

Crayola Logo 1997

At this stage, several versions of the logo were used in parallel. The first was a lowercase wordmark with the brand name using a green gradient. There was a sense of three-dimensionality along with the black shadow in the image. Below, under the inscription, there was a slightly rounded horizontal line, divided into blocks painted in all the rainbow colors.

2002 – today

Crayola Logo 2002

Since 2006, a serif green lettering with a pronounced orange shadow and green outline has also been used. This version of the logo looked bizarre but interesting.

2006 – today

Crayola Logo

The most recent version was introduced in 2006. This is perhaps the most user-friendly logo ever. The inscription “Crayola” is inside the yellow oval. The gradient causes the hue to be closer to orange on the right side. The title is again in green with a yellow outline.

Under the very inscription is a “smile,” divided into blocks in all colors of the rainbow. The oval itself, with a voluminous green outline, is slightly inclined, and therefore it seems that it is rolling.

Font and Colors

Crayola Symbol

Several font variations have been used throughout the many redesigns of the “Crayola” logo. Globally speaking, as a rule, it was a classic bold sans-serif font with a unique style of writing individual characters.

The color palette changed all the time. When it comes to the latest versions of the logo, the emphasis has been placed on favor of bright colors. The yellow-green color palette is associated with positive emotions and life and arouses interest among potential buyers.

Crayola color codes

Daffodil Hex color: #ffff29
RGB: 255 255 41
CMYK: 0 0 84 0
Pantone: PMS 396 C
June Bud Hex color: #bddc60
RGB: 189 220 96
CMYK: 14 0 56 14
Pantone: PMS 374 C
Spanish Green Hex color: #339445
RGB: 51 148 69
CMYK: 66 0 53 42
Pantone: PMS 355 C
Phthalo Green Hex color: #072b16
RGB: 7 43 22
CMYK: 84 0 49 83
Pantone: PMS 3435 C