The Czech Paralympic Committee has unveiled a new logo and a completely revamped brand identity created by the Dynamo studio. The redesign transforms the organization’s image entirely and highlights the unity of Czech Paralympians, their inner strength, and their vibrant presence on the international stage.
The previous emblem featured a gold ring with the national flag and the Paralympic symbol, the agitos, in the center. The new logo is lighter and more fluid. The outer rim has disappeared, and the team’s name, rendered in gold letters, forms an airy circle around the Czech flag and the Paralympic symbol. Thanks to this structure, the identity looks open and friendly, without any unnecessary heaviness.
An original typeface, Para Headline, was created for the project. It became a key part of the new image. Neat cutouts appeared in the letters, echoing the lines of the Agitos. They convey the brand’s main message. Physical limitations do not negate grace, aesthetics, or the right to great athletic achievements.
The identity developed by Dynamo functions as a cohesive modular system. Its components easily integrate into posters, athletic uniforms, and event branding. Following the conclusion of the campaign for the 2026 Winter Paralympic Games in Milan and Cortina d’Ampezzo, the new style will extend to summer disciplines and the committee’s ongoing projects, including Parahrátky and Para(re)start.
The updated image shifts the focus. It is no longer about overcoming difficulties, but about full-fledged sports heroes with a strong, vibrant, and inspiring identity.