D-Link Logo PNG
D-Link: Brand overview
Founded in 1986 by Ken Kao in Taipei, Taiwan, the company that became D-Link was originally named Datex Systems Inc. A year later, in 1987, it was decided to rebrand the company as D-Link Corporation. The company announced itself 1988 with the LANSmart network operating system, one of the first peer-to-peer networking solutions.
By 1991, the company had grown so large that it required the construction of a specialized facility in Taiwan’s science-oriented Hsinchu Industrial Park. Although documents indicate that the company changed its name from Datex Systems Inc. to D-Link Corporation in 1992, it should be noted that it had already been operating under that name since 1987. In 1994, D-Link made financial history by becoming the first Taiwanese networking company to be publicly listed, debuting on the Taiwan Stock Exchange.
In 1995, D-Link expanded its operations to India, opening a branch office there and beginning manufacturing operations. Over time, the company expanded its international reach, establishing itself in Europe, North America, and other regions.
Today, D-Link is an established figure in the global networking sector, with more than 2,000 employees in 60 countries. It has successfully transformed from a local Taiwanese company into a multinational corporation known for its networking solutions.
Meaning and History
1994 – today
The D-Link logo creates a memorable image through its concise and functional design. It highlights the brand’s commitment to innovation and reliability in networking technologies. The focus is on the text, rendered in bold letters with unique elements that set the visual mark apart from competitors.
The letters in “D-Link” feature a distinctive typeface with notable details. The first letter, “D,” incorporates an arrow formed by negative space. This right-facing arrow symbolizes forward movement, progress, and a focus on the future, subtly emphasizing the company’s leadership. The hyphen between “D” and “Link” is shaped like a parallelogram, adding structure and order to the design while maintaining a minimalist style.
The typeface includes large serifs with diagonal cuts, making the text dynamic and expressive. The letterforms appear robust and cohesive, conveying a sense of stability and reliability. The dot above the “i” is shaped like an egg, adding a small yet appealing visual detail that balances the design’s rigid and soft elements.
The color palette is based on a rich teal hue. This color is associated with technological advancement and environmental awareness, projecting a modern approach and confidence. Blue emphasizes professionalism and stability, while green adds freshness and hints at innovation.
The name reflects the company’s core mission—creating connections between users, networks, and devices. The “D” in “D-Link” can be interpreted as “Digital” or “Dynamic,” underscoring the company’s high-tech focus and drive for growth.
The D-Link emblem is a harmonious blend of clarity, symbolism, and aesthetics, conveying the company’s professionalism and dedication to innovation in networking solutions.
