Dallara Logo

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Dallara: Brand overview

Dallara, an Italian race car company, was founded in 1972 by Giampaolo Dallara in Varano de Melegari, Italy. Before founding the company, Dallara had managed to accumulate experience working with famous race car manufacturers such as Ferrari and Maserati.

Dallara’s early years were marked by the fact that the company specialized in creating chassis for various categories of Formula racing, including Formula 3, Formula 2, and IndyCar. This period marked Dallara’s rise in motorsports, and a major success came in 1978 when the Haas Lola team, using a Dallara chassis, won the Formula 3 title. This triumph helped cement Dallara’s reputation in the world of motor racing.

By 1981, the company had expanded its scope to include the development and production of complete single-seater racing cars. This marked a new stage in Dallara’s development: it began supplying racing cars to customers around the world. In the following decades, Dallara-equipped cars won various championships, such as Formula 3, Indy Lights, and IndyCar.

In an important development, Dallara was appointed as the exclusive chassis supplier for IndyCar in 1997, a role they retain to this day. Their IndyCar cars have scored an impressive 16 wins in the Indy 500, highlighting their prominence in the field.

Over the years, Dallara’s activities have gone beyond the production of race cars to include involvement in aerospace manufacturing, sports car manufacturing, and other automotive projects. Today, the company produces thousands of race cars per year.

Reflecting on Dallara’s more than 50-year history, the company’s contribution to the world of open-wheel racing cars cannot be overlooked. Under the persistent leadership and management of its founder, Giampaolo Dallara, the company has developed and produced some of the most successful racing cars, confirming its respected position in the global motorsport industry.

Meaning and History

Dallara Logo History

1972 – today

Dallara Logo

The Dallara logo is unique in that it consists of unusual letters. There is only one inscription in it, demonstrating the business attitude of the Italian racing car manufacturer. To soften the serious tone, the designers chose a light orange color for the letters. The company name is made in lowercase letters, which have a smooth shape with diagonal cuts and curves. The most unique letter is the “d,” which is made up of two different parts. The letter “a” is also interesting: it is slanted to the left and looks like a race track loop.

The light orange color gives the logo some zest, but at the same time, it is not too flashy. It is reminiscent of a flash of speed or a car whizzing by. The letters “a” and “d” are interesting because they create a sense of racing as if they could be part of a track or car design. The logo comes off as both serious and fun at the same time, like a grown man who still knows how to have a good time.