Damco Logo

Damco LogoDamco Logo PNG

Damco is a Danish logistics company that was founded in 1905. Interestingly, even though the brand has been operating on the market for more than 100 years, its logo looks modern and progressive, attracting the attention of potential customers. The Dutch entrepreneur CWH Van Dam is considered to be the founder. Hence the name of the company. To date, the rights to the Damco trademark are owned by Maersk. This was made possible by the merger of the two brands. Also, from the beginning of 2019, Damco will become a non-integrated brand within AP Møller Mærsk. He began to specialize in sea and air transportation from that moment on.

Meaning and History

Damco Symbol

What is Damco?

This is one of the largest logistics companies in Denmark, which provides customers with transportation services throughout the country and beyond.

Visual brand awareness is high among Damco’s target audience. First of all, we are talking about organizations that need logistics services. Also, the unique logo, which has not changed over the entire period of the company’s existence, has become familiar to Damco customers.

It consists of a word inscription and a round emblem located on the left. A white circle with a thick outline consisting of green and two shades of blue looks modern and convincing. Moreover, the contrast of colors creates a three-dimensional feeling of the emblem, which makes it more mysterious and unusual.

In turn, the verbal inscription consists directly of the brand name. Each letter has its color. The three letters are painted in the same shades as the emblem, but dark green and dark blue have also appeared. Visually, the letter “O” is very similar to the emblem, and therefore there is unity between the two elements of the logo. Interestingly, there are no distances between the letters; they are superimposed on each other, which attracts additional attention. Speaking of style, this is a classic bold sans-serif typeface with thick lines in the characters. As a result, the logo looks modern and organically on any surface. The uniqueness of the Damco logo lies in the fact that it still stands out from the competition despite the traditional style of writing letters. Bright colors are not entirely associated with the activities of a logistics company, and therefore it is not surprising that there are no real analogs of the logo. Perhaps it was precisely this visual identity that the leadership of the Danish brand was striving for.

Font and Colors

Damco Emblem

The wordmark font for the Damco logo was a classic sans-serif style. All letters are presented in the traditional version, and each, by itself, does not have unique elements. In turn, the effect of superimposed letters is of genuine interest and makes the logo more unique and progressive compared to competitors in the market.

The color palette consists of many shades of green and blue. If we talk about the logo, the contrast in colors creates a three-dimensional effect. At the same time, each letter in the word inscription uses its shade of green or blue. As a result, the logistics company logo looks bright and positive, which is a bit unusual for such organizations that prefer strict colors and formal style.