Derbi Logo

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Derbi: Brand overview

Founded in 1922 by Simeo Rabas Singla in the town of Molle del Valles, Spain, Derbi began its journey as a manufacturer of bicycles and mopeds. The transformation into a key player in the motorcycle industry occurred in 1944 when Derbi expanded its product line to include small 50cc motorcycles and scooters. These quickly gained popularity and became affordable transportation in Spain in the post-war era.

Derbi’s ambitions were not limited to the consumer market: in the 1950s, the company entered the world of racing. This decision bore fruit: in the 1960s and 70s, Derbi won several world championships in the 50 and 75cc categories. This success cemented the brand’s reputation as a fast and powerful motorcycle.

In 1987, the GPR 50 racing motorcycle, one of Derbi’s most triumphant models, was introduced. It left an indelible mark on the racing scene, dominating its class throughout the 1990s. In the same decade, Derbi entered the scooter market with models like the Atlantis and Variant, which found commercial success in the international market.

A turning point came in 2001 when Italian company Piaggio acquired Derbi. While expanding production and sales, Piaggio also realized the value of Derbi’s racing heritage and sought to preserve it. The synergy between the two companies contributed to Derbi’s continued growth.

Today, the spirit of innovation that characterized Derbi’s early days still permeates the company’s ethos. The brand is synonymous with a range of small motorcycles, scooters, and ATVs, targeting the European and Latin American markets and retaining its racing roots.

In more than a century of history, Derbi has successfully evolved from a small bike shop to a prominent global manufacturer of small motorcycles and scooters. Success stories from both the race track and the highway have become integral chapters in Derbi’s remarkable history, demonstrating its commitment to quality, performance, and innovation.

Meaning and History

Derbi Logo History

1922 – today

Derbi Logo

This Spanish brand paid special attention to the brightness of its logo by choosing the color red. It is balanced by the gray color, which is also present in the emblem. The most important part is the company name written in geometric capital letters. A special zest is given by the first letter: the upper part of the inner space of the letter “D” has a sharp spike that extends into the white area. All glyphs are bold, large, and embossed. The text is centered in a bright red rectangle. To the left is a small vertical rectangle in ash gray.

The bright red color that one notices for the first time catches the eye and draws one in. But then the gray part becomes visible. It’s kind of like the laces or outsole that add balance to the overall look. And the company name looks like a brand tag on the tongue of the sneaker. The sharp spike on the “D” is like a little design twist, like a hidden pocket or special stitching.