Dettol Logo

Dettol LogoDettol Logo PNG

The Dettol logo is a symbol of protection. The company’s sharp sword cuts through and destroys most pathogens. Disinfectants stop the growth and development of pathogens, preserving health.

Dettol: Brand overview

Founded: 1932
Founder: Reckitt
United Kingdom
Dettol is a line of antiseptics first released in 1932. The brand belongs to the Anglo-Dutch company Reckitt Benckiser and specializes in disinfecting and cleaning products. All products are made based on our unique recipe.

Meaning and History

Dettol Logo History

The logo visually proves the manufacturer’s claim that its antiseptic preparations kill 99.99 percent of bacteria without leaving them the slightest chance. Therefore, the designers chose a pointed sword as the main element.

What is Dettol?

Dettol is a line of disinfecting and antiseptic products for effective combat against various contaminants. It was founded by the British company Reckitt in 1932 when it began mass production. The product is sold worldwide, with the exception of the United States.

1933 – 1950s

At the moment, during this period of the company’s development, the brand’s logo and emblem are unknown.

1950s – 1970s

Dettol Logo 1950s

In the 50s, a single white sword appeared on the emblem, indicating the total destruction of bacteria and the exceptional sterility of the treated surfaces. Across it was the inscription “Dettol” in large sans-serif capital letters. She had a black shadow in the background. Two-thirds of the sword was surrounded by a ring with clarifying information about the antiseptic preparation. The logo was shaped like a table tennis racket.

1970s – 1990s

Dettol Logo 1970s

After the redesign, a minimalistic version of the emblem appeared with a white rapier on a green rectangle. This testified to the increased popularity of the sanitation product and its recognition among the population. The geometric figure was placed vertically, and above it was the name of the remedy in black letters, converted to lowercase.

1990s – 2010

Dettol Logo 1990s

Another modification brought a radically changed logo. Firstly, it was round, and secondly, light. The green gradient background darkened towards the edges, highlighting the white sword with a figured hilt: it had knobs turned in different directions. The developers shifted the brand name to the center and added a blurred white background to it, resembling a radiance. The font has been colored blue. Neither the inscription nor the cold piercing weapon went beyond the circle.

2010 – 2019

Dettol Logo 2010-2019

During this period, the rapier was very thin and white with a gracefully curved hilt. Below she was a dazzling glow with rays that diverge in different directions. The background of the main element was a light green circle with darkening at the bottom. On top was the word “Dettol” with a blurred white outline to indicate the cleanliness around.

2019 – today

Dettol Logo 2019-present

The modern version consists of a large sword, with which the designers have replaced a light sword. With this, they emphasized the increased ability of drugs to destroy bacteria. The delicate green color was changed to a dark one, brightening the bottom of the circle where a radiant glow emanates from the end of the blade. They circled the background with a gray ring.

Font and Colors

Dettol Emblem

First, a sword was depicted on an individual sign, then a sword. The tip of the blade glistens with sharpness and clarity. This means that a cold stabbing weapon kills aptly and outright all dangerous microflora types, protecting a person from harmful effects. Both versions of the logo are superficially similar because they reflect the same concept.

Dettol Symbol

The typeface, which is used to write the brand name, has never changed. The word “Dettol” is written in a grotesque typeface from the Sans Serif category. The first letter, “t” is aligned with the sword’s blade and is its continuation. The primary colors of both emblems are shaded green and white. Previously, blue was also present; now, dark gray is used for contrast.

Dettol color codes

Argent Hex color: #bfbfc0
RGB: 191 191 192
CMYK: 1 1 0 25
Pantone: PMS 428 C
Forest Green Hex color: #004f12
RGB: 0 79 18
CMYK: 100 0 77 69
Pantone: PMS 356 C
Philippine Green Hex color: #018d3f
RGB: 1 141 63
CMYK: 99 0 55 45
Pantone: PMS 355 C