Dettol Logo

Dettol LogoDettol Logo PNG

The Dettol logo is a symbol of protection. The company’s sharp sword cuts through and destroys most pathogens. The disinfectants stop the growth and development of pathogens, keeping you healthy.

Dettol: Brand overview

Dettol is a line of antiseptics first launched in 1932. The brand belongs to the Anglo-Dutch company Reckitt Benckiser and specializes in the production of disinfectants and cleaning products. All products are made according to a unique recipe.

Meaning and History

Dettol Logo History

The logo clearly confirms the manufacturer’s claim that its antiseptic preparations kill 99.99% of bacteria, leaving them no chance. That’s why the designers chose a sharpened sword as the main element.

What is Dettol?

Dettol is a line of disinfectants and antiseptics to effectively combat various contaminants. It was founded by the British company Reckitt in 1932 when mass production began. The products are sold all over the world, except in the United States.

1933 – 1950s

At this point, during this period of the company’s development, the brand’s logo and emblem are unknown.

1950s – 1970s

Dettol Logo 1950s

In the 1950s, a single white sword appeared on the emblem, indicating the complete destruction of bacteria and the exceptional sterility of treated surfaces. Across it was the inscription “Dettol,” made in large capital letters sans-serif. A black shadow was visible against it. Two-thirds of the sword was surrounded by a ring with clarifying information about the antiseptic drug. The logo had the shape of a table tennis racket.

1970s – 1990s

Dettol Logo 1970s

After the redesign, a minimalist version of the logo appeared with a white rapier on a green rectangle. This testified to the increased popularity of the hygiene product and its recognizability among the population. The geometric figure was placed vertically, and above it – the name of the product in black letters, translated into lower case.

1990s – 2010

Dettol Logo 1990s

Another modification brought a radically changed logo. Firstly, it became round, and secondly, light. The green gradient background became darker towards the edges, highlighting a white sword with a shaped hilt: it had handles turned in different directions. The developers shifted the brand name to the center and added a blurred white background to it, resembling a glow. The font was colored blue. Neither the lettering nor the cold stabbing weapon went outside the circle.

2010 – 2019

Dettol Logo 2010-2019

During this period, the rapier was very thin and white with a gracefully curved hilt. Underneath it was a dazzling glow with rays diverging in different directions. The background of the main element was a light green circle with a darkening at the bottom. On top was the word “Dettol,” with a blurred white outline indicating the purity around it.

2019 – today

Dettol Logo 2019-present

The modern version consists of a large sword, with which the designers replaced the lightsaber. With this, they emphasized the increased ability of the preparations to destroy bacteria. The delicate green color was changed to a dark color, brightening the lower part of the circle, where a radiant glow emanated from the end of the blade. The background is surrounded by a gray ring.

Font and Colors

Dettol Emblem

The individual insignia first depicted a sword, then a sword. The tip of the blade sparkles with sharpness and clarity. This means that the cold-stabbing weapon aptly and blatantly kills all dangerous types of microflora, protecting a person from harmful influences. Both variants of the logo are superficially similar as they reflect the same concept.

Dettol Symbol

The font used to write the brand name has never changed. The word “Dettol” is written in a grotesque font from the Sans Serif category. The first letter, “t,” is combined with the sword blade and is an extension of it. The main colors of both emblems are green and white shades. Earlier, there was also blue; now, dark gray is used for contrast.

Dettol color codes

ArgentHex color:#bfbfc0
RGB:191 191 192
CMYK:1 1 0 25
Pantone:PMS 428 C
Forest GreenHex color:#004f12
RGB:0 79 18
CMYK:100 0 77 69
Pantone:PMS 356 C
Philippine GreenHex color:#018d3f
RGB:1 141 63
CMYK:99 0 55 45
Pantone:PMS 355 C