Diageo Logo

Diageo LogoDiageo Logo PNG

Like all products of the brand, the Diageo logo is characterized by simplicity and elegance, symbolizing the intoxicating aftertaste of the beverages produced. The visualization allows for an easy understanding of the inner content, showcasing a rich heritage, craftsmanship, and authenticity.

Diageo: Brand overview

London, England, UK
Diageo is a British alcoholic beverage company founded in 1997 by Wolff Olins following the merger of Guinness and Grand Metropolitan. Diageo is the world’s second-largest producer of alcoholic beverages, with a portfolio of over 200 brands, including Smirnoff, Johnnie Walker, Guinness, and Baileys.

Meaning and History

Diageo Logo History

Diageo is a “generic name” for the company’s divisions in international markets. Therefore, the logo should be simple and clean, as the main role is assigned to the logos of the managed brands. Diageo’s portfolio is indeed impressive; all brands possess a rich heritage, craftsmanship, and authenticity, each with its own story.

The brand’s ambition is to become one of the world’s most successful and respected consumer goods companies. Diageo’s goal is to celebrate life every day and everywhere.

What is Diageo?

Diageo is a globally renowned manufacturer of alcoholic beverages. Based in London, the company has been operating since 1997 and owns over 200 brands. The product range includes beer, liqueurs, brandy, rum, tequila, vodka, whiskey, and much more. The implementation of advanced technologies allows for improved taste and composition of alcoholic products.

The Diageo logo reflects the position of a young company with a fresh and modern style. The monochromatic color palette and distinctive font give the brand clarity and conciseness, forming a modern visual style.

Diageo: Interesting Facts

Diageo is a big company that makes and sells drinks with alcohol, like spirits and beer, worldwide. It started in 1997 when two companies, Guinness Brewery and Grand Metropolitan, joined together.

  1. Big Deal in Drinks: Diageo is one of the biggest companies making spirits and beer; you can find them in over 180 countries.
  2. Famous Drinks: They make famous drinks, such as Johnnie Walker, Guinness, Smirnoff, Baileys, and Captain Morgan. Many people like these drinks.
  3. Caring for the Planet: Diageo wants to help our planet. They’re trying to use things that don’t hurt the earth and ensure all their drink packages can be recycled by 2030.
  4. Being Responsible with Ads: They’re careful about how they show and discuss their drinks in ads. They want to make sure they’re not telling the wrong people to drink alcohol.
  5. Saving Water: Water is very important for making drinks, and for people to live, so Diageo is working on using less water and helping get clean water to people who need it.
  6. Making Drinks Around the World: They have over 140 places where they make their drinks, including some very old and special ones that have been around for a long time.
  7. Fancy Drinks: Diageo pays much attention to making and selling fancy drinks, especially in new places where people are just starting to buy them.
  8. Helping Others: Diageo does more than just make drinks. They also help by teaching people to drink safely, helping communities, and giving to charities.
  9. Guinness World Records: The idea for this famous book came from someone who worked at Guinness. They thought of it as a fun way to solve arguments in pubs.
  10. Growing Bigger: Diageo has bought other companies to expand. For example, they bought United Spirits in India and Casamigos, a fancy tequila by George Clooney and his friends.

Diageo is known worldwide for its drinks and for helping the planet. It ensures its ads are okay, saves water, and helps communities. It’s also been around for a long time and keeps finding new ways to improve.

Font and Colors

Diageo symbol

The font is based on the Futura family of fonts, the closest to it being Futura Medium.

The previous Diageo logo was created in Pictorial Carmine on a white background and was too simplistic. Therefore, the brand decided to create a more sophisticated and clean style to harmonize Diageo’s appearance in all aspects and strengthen the brand.

Diageo emblem

As a result, Diageo constantly refines its brand, helping it become recognizable and respected, just like its other brands.

Diageo color codes

Pictorial CarmineHex color:#c80651
RGB:167 30 49
CMYK:5 100 71 22
Pantone:PMS 1925 C