The Dunlop logo conveys the main idea of the forward movement. All its elements are impregnated with dynamics because they are the manifestation of inner energy. The brand palette shows the high activity for the desired result and the inexhaustible dedication of the company.
Dunlop: Brand overview
Founded: | 1889 |
Founder: | John Boyd Dunlop |
Headquarters: | Hanau, Germany |
Meaning and History
Interestingly, in addition to the production of tires, in 1910, Dunlop also began to create its sportswear line. Visual recognition of the brand is at a high level because, for all the time, it has not changed much. It was introduced to the public in 1957. The logo’s uniqueness indicates the company’s core values, heritage, and rapid development.
The company logo consists of the brand name and the emblem, which is located on the left. For the word inscription, a classic bold serif typeface was used. Also, a subtle italic was used, which made the name Dunlop more handwritten and independent. According to the style of writing, the inscription itself visually resembles the name of automobile brands. First of all, we are talking about Renault. The inscription is easy to read and looks modern and progressive. The black color makes the logo more strict, but at the same time confident.
What is Dunlop?
It is the oldest tire company in the world. More than a century of experience allows the brand to remain the market leader, and the number of customers is growing yearly.
The Dunlop emblem is known to the target audience as the “Flying D.” This is not surprising because it is designed as a stylized red arrow pointing to the right with a yellow circle on the left. Inside this circle is a black letter “D,” which is identical in style to the first letter of the name.
In general, the logo is fully consistent with the history and purpose of the company. It is timeless and relevant at any stage of brand development.
Font and Colors
The classic bold serif font looks appropriate and progressive on the Dunlop logo. Moreover, the use of italics adds to the uniqueness and progressiveness of the word lettering. An interesting feature of the logo is that the organization combined the two elements of the logo by adding the letter “D” to the emblem. It is completely identical to the first letter in the company name. Therefore, even if the name and emblem are used separately and independently of each other, associations immediately arise among the company’s customers.
The red-yellow-black color palette looks bright and modern. The selected colors contrast perfectly with each other, creating a mysterious and progressive image. Moreover, the gloomy name looks interesting against the backdrop of a bright and friendly emblem associated with motorsport.
Dunlop color codes
Candy Apple Red | Hex color: | #e93b1e |
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RGB: | 233 59 30 | |
CMYK: | 0 75 87 9 | |
Pantone: | PMS 172 C |
Eerie Black | Hex color: | #151818 |
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RGB: | 21 24 24 | |
CMYK: | 12 0 0 91 | |
Pantone: | PMS Black 6 C |