Eatsy, founded in Vietnam in 2020, has introduced a new visual identity. The app was created as a tool for counting calories and managing weight. Today, Eatsy has evolved into a comprehensive platform for maintaining a healthy lifestyle, offering users personalized programs and recommendations based on data analysis and artificial intelligence.
The first logo was designed in the shape of an orange fruit, symbolizing nutrition. The image initially worked well, but it no longer aligned with the company’s scale and objectives. The new mark, developed by the studio Chefthai, demonstrates a more technological and dynamic approach.
A stylized letter “e,” shaped as the trajectory of a star, became the basis of the composition. It symbolizes the user’s path toward better health and personal achievements. Integrated into the mark is a four-pointed star, representing technology and the use of artificial intelligence for personalization. The composition combines the themes of nutrition and digital innovation.
The palette is built on a soft gradient from orange to green. The shades reflect gradual changes in health, associated with progress. In the app interface, the colors are used as indicators: red signals a critical level, green represents an optimal condition. They help users track health dynamics clearly and intuitively.
An interesting detail is the decision to extend the logo beyond the square grid. Designers applied optical correction, introducing small shifts and extensions that make the mark appear visually more natural than a strict geometric shape. This enhances the sense of lightness and openness.
The brand name is written in lowercase letters. This makes the image user-friendly and accessible. In the context of the app, this is crucial: users should perceive the service as a partner, not an impersonal tool.
Eatsy is gradually expanding its functionality. In addition to calorie tracking, the app offers nutrition advice, physical activity recommendations, and lifestyle analysis. More than 40,000 users rely on Eatsy, and in the Vietnamese market, the service ranks fifth among weight management apps.
The updated style reflects a new stage in the company’s development. Eatsy demonstrates its commitment to supporting weight loss and promoting healthy habits that positively impact overall well-being.