Eicher Logo

Eicher Motors LogoEicher Logo PNG

Eicher: Brand overview

Founder:Vikram Lal
New Delhi, India
Established in 1948 by Vikram Lal, Eicher Motors began its journey in New Delhi, India, primarily as a tractor-manufacturing entity. Throughout the 1950s and 1960s, the company focused on obtaining licenses for and producing foreign tractor brands, such as Hanomag and Fahr, aiming to cater to the Indian market.

The 1970s saw Eicher evolve from manufacturing foreign designs to pioneering its indigenous tractors and light commercial vehicles. This decade marked the advent of the Eicher brand of tractors and smaller commercial vehicles, consolidating Eicher Motors’ footprint in the Indian automotive industry.

Eicher Motors took a significant strategic turn in the 1980s, engaging in a joint venture with the Enfield Cycle Company, a British motorcycle manufacturing firm. This partnership resulted in the inception of the Royal Enfield brand in India, heralding a new era for the company.

As Eicher Motors navigated through the 1990s and early 2000s, it honed its focus on the Royal Enfield motorcycles, progressively phasing out its commercial vehicles and tractors. Royal Enfield established itself as a preferred middleweight motorcycle brand in India and on a global scale. Models such as the Bullet, Classic, and Thunderbird garnered considerable success.

Eicher Motors’ expansion continued into the 21st century. In 2008, it acquired the esteemed British motorcycle producer VM Motori, followed by a majority stake acquisition in the famed Italian motorcycle manufacturer Ducati in 2018.

Today, Eicher Motors holds ownership of Royal Enfield, Ducati, and Eicher-branded trucks and buses. With its diverse portfolio, Eicher Motors is a key player in the Indian automobile sector, with a considerable global footprint.

Meaning and History

Eicher Logo History

What is Eicher?

Vikram Lal established Eicher Motors Limited in 1948, a venture that has since become one of India’s leading automotive enterprises. Operating out of New Delhi, India, Eicher Motors is recognized for its signature motorcycles and commercial vehicles, particularly the celebrated Royal Enfield brand. The company serves as a testament to its founder’s vision and determination.

Originating as a modest tractor manufacturer, Eicher Motors broadened its horizon over time to incorporate motorcycles and commercial vehicles into its product line. Today, their motorcycles have garnered worldwide acclaim, especially in India, where they are appreciated for their superior quality, dependability, and cost-effectiveness. Upholding a commitment to excellence, Eicher Motors continues to steer the course in the industry.

Eicher color codes

RedHex color:#ed2840
RGB:237 40 64
CMYK:0 83 73 7
Pantone:PMS 1788 C