Electric Sunglasses Logo PNG
The Electric Sunglasses logo reflects the freedom and meticulousness that have become the brand’s foundation, and its products combine style and functionality. Glasses are designed to protect against the sun and provide a clear image, suitable for outdoor activities and city life.
Electric Visual Evolution was founded in San Clemente, California, in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Arnette was the son of Arnette Optical Illusions founder Greg Arnette, while Beach had served as that company’s operating chief. Electric debuted at the SIA Snow Show in Las Vegas in March 2000, released three sunglass models that summer, and introduced the EG1 snow goggle before Christmas.
The brand built its identity through athletes from surfing, snowboarding, and skateboarding. Early names included Luke Egan, Matt Hoy, Ozzie Wright, Peter Line, and Andreas Wiig. A collaboration with Bam Margera produced the BSG, or “Bam’s Stunt Glass,” bringing Electric exposure beyond action-sports circles. By 2007, annual net sales had reached $23.5 million.
In early 2008, Volcom acquired Electric for $25.25 million in cash, with a possible additional payment of $21 million tied to performance. When PPR, later renamed Kering, bought the parent company for $608 million in 2011, Electric entered the French group’s portfolio. Brand executive Eric Crane bought Electric back in 2016 for an undisclosed amount, restoring its independence.
In 2019, Electric agreed to design and produce eyewear and snow goggles for its former parent under license. FitLab acquired the brand in January 2022, ending Crane’s operating role. Through these ownership changes, Electric remained focused on eyewear for board sports. It competed in a market led globally by Oakley.
Meaning and History
What is Electric Sunglasses?
It is a company that manufactures stylish and durable sunglasses. The collections are inspired by snowboarding and surfing, so the accessories suit outdoor activities and everyday life. The design features bold patterns and classic shapes, while the lenses provide UV protection. A distinctive detail is a lightning bolt symbol, emphasizing the dynamics and connection to extreme sports.
Before 2013
The first Electric Sunglasses logo was kept simple from the start. A lightning bolt was placed vertically, with curved lines on both sides. This created the impression that the bolt was enclosed in a shell like a shield or protective field. It resembled a burst of energy or an electric discharge, fitting the brand’s name.
The brand name was written in an unusual font; the letters appeared slightly compressed, giving them a futuristic, technological look.
The company quickly gained momentum, releasing sunglasses and optics that suited the lifestyle of local surfers and skaters. Its simple yet dynamic design, the emblem blended well into the California aesthetic, where sports, sun, and comfort come together.
2013 – 2015
The Electric Sunglasses logo from 2013 to 2015 looked unusual for a company that produces sunglasses and accessories. The strict and somewhat technical style seemed more suited to a battery or power plant manufacturer than to a California-based brand.
The name “ELECTRIC” was written in a simple, elongated font. The letters were tall, thin, and evenly spaced. A horizontal line ran below the text, visually separating the name from the symbol.
The symbol below was a lightning bolt inside a circle. The bolt was depicted with a zigzag line featuring sharp angles and pointed edges. The minimalism and strictness of the design conveyed a sense of technology and energy, even though it didn’t directly reference sunglasses. This contrast helped the company stand out among competitors, highlighting the connection between an active lifestyle and the high functionality of its products.
2015 – 2021
The emblem took on a slightly different look from the previous version, though the overall concept remained the same. The brand name stayed unchanged, with black, elongated letters, written strictly and precisely. They were spaced apart, with a line beneath them dividing the composition into two sections.
The main feature was the new symbol. Inside a circular contour, the lightning bolt was different, no longer smooth but sharp and angular, resembling an energy discharge. This suited the brand and became popular among those with an active lifestyle, including surfers, skaters, and street-style enthusiasts.
A lightning bolt is associated with energy and movement, waves or motion, something fast and powerful. The symbol complemented the brand’s direction, producing accessories and sunglasses for those who are always on the move, driven by adrenaline, and who value high-quality products with bold style.
2021 – today
In the current emblem, “Electric” is written in black, vertically elongated letters. There is ample space between the characters, making the text open and unobtrusive. Below the name is a thin, slightly elongated lightning bolt designed as a broken line with sharp, angular protrusions. In this form, it looks energetic and visually dynamic. The minimalist design emphasizes the versatility and functionality of Electric’s products.
