Volcom Logo PNG
The Volcom logo reflects the spirit of freedom, rebellion, and independence, which has become the foundation of the brand’s philosophy. This symbol conveys the lifestyle that the brand promotes through its products. The brand combines a sporty approach with a focus on comfort and quality, underscoring its commitment to creating products for active, independent individuals.
Volcom began in 1991 in Costa Mesa, California, when Richard Woolcott and Tucker Hall founded the company after a snowboarding trip to Tahoe. Both were surfers and snowboarders, and the brand grew out of their shared interests in action sports, independence, and youth culture. The name combined the opening sounds of Woolcott and Hall, while the first T-shirts carried the stone logo linked to strength and persistence.
The company first operated from Woolcott’s bedroom in his parents’ home. In 1993, Volcom released its first snowboarding clothing line, entering the market as the sport was gaining wider attention. In 1995, the brand launched its first magazine advertising campaign in action sports media, using an unconventional tone tied to surf, skate, and snow culture.
In 1997, Volcom began sponsoring professional athletes, including early snowboarders and surfers. The 2000s brought rapid growth. In 2005, the company went public and listed its shares on NASDAQ, gaining resources for expansion. In 2007, it acquired Electric Visual, adding eyewear and accessories to its product range.
Kering, then known as PPR, bought Volcom in 2011 for $608 million, giving the brand access to a larger international network. Later milestones included the True To This campaign in 2016, an updated website and stronger e-commerce in 2017, official outfitter status for the U.S. snowboard team at the 2018 Pyeongchang Winter Olympics, and the 2019 sale to Authentic Brands Group. From 2020 to 2022, Volcom used online campaigns, new materials, collaborations, and event sponsorships while continuing to focus on surfing, snowboarding, skateboarding, music, Latin America, and Asia.
Meaning and History
What is Volcom?
It is an American company specializing in apparel and accessories inspired by the culture of board sports, such as snowboarding, skateboarding, and surfing. The company sells a range of products for men, women, and children, including apparel, accessories, footwear, and outerwear. In addition to its unique stone-shaped logo, the company is known for its “True To This” slogan, which reflects its uniqueness in board sports and alternative lifestyles. The company offers more than streetwear; its product line includes snowboarding and surfing gear. The company’s products are sold worldwide through various retail channels, such as its stores, specialty stores, and online retailers.
1991 – 2009
The brand’s emblem includes a large name and an image resembling an arrowhead. The company name comprises the first syllables of the words “Volatile” and “Company,” reflecting dynamism, unpredictability, and a free lifestyle. The logo combines movement and stability: the dynamism and need to maintain balance, like on a board, are complemented by a solid and confident inscription. Despite life’s unpredictability, the brand’s clothing promises reliability and quality thanks to high-class materials.
The arrowhead, cut like a diamond and known as the “Stone,” symbolizes movement, the pursuit of a goal, and strength and resilience essential in extreme sports and everyday life. The massive letters of the logo emphasize the strength, health, and confidence the brand brings through its stylish designs.
2010 – 2012
The emblem was updated by adding a black chalkboard with the name’s letters written chaotically. This change reflects the brand’s philosophy of striving to be a mentor in a free and independent lifestyle. At the same time, the arrowhead symbol, an important element of the logo, is retained on the right, emphasizing the company’s unchanged key values.
2013 – today
The Volcom logo, designed as an abstract geometric image, symbolizes the brand’s strength, independence, and unique style. After the company was acquired by the Kering Corporation, known for its luxury brands, it focused on preserving the brand’s spirit and heritage while adding more elegant and refined elements.
The emblem represents a stylized image of a feather or gemstone, highlighting the brand’s commitment to high quality and refined design. Clean lines and the contrast between black and white create a sense of precision and perfection, aligning with the company’s philosophy of crafting stylish, functional clothing for youth.
Volcom originally emerged from subcultures associated with skateboarding, surfing, and snowboarding. As a result, the visual symbol retains a bold yet minimalist style, reflecting a drive for individuality and freedom of expression. Despite management changes and a shift toward a more elegant appearance, the brand’s core philosophy remains the same, creating unique products for those who live outside conventional norms.