Esika Logo

The cosmetics company Esika was established in 2003 as part of the renowned Peruvian consumer goods conglomerate Belcorp. Initiated in Colombia, Esika’s primary objective was to offer Colombian women a range of top-notch, budget-friendly beauty products.

At the outset, Esika prioritized color cosmetics, introducing lipsticks, eyeshadows, and nail polishes. As the company grew, it diversified into skincare, haircare, perfumes, and other personal care products. Esika resonated with its consumer base by leveraging local market knowledge and trends to tailor its products and promotions. In 2010,

Esika broadened its horizons by entering the Ecuadorian market, where it quickly rose to the top among cosmetics brands. A key milestone in the company’s history was opening its first Esika boutique in Bogotá, Colombia, in 2013, allowing customers to interact with and sample products before purchasing. This physical retail model was then expanded to other significant urban centers.

As digital platforms grew, Esika expanded into e-commerce by launching a website in 2016 to boost sales and reach a broader audience. Today, Esika boasts an extensive distribution network of over 300 stores across Colombia and Ecuador, plus a diverse product portfolio of nearly 500 items, from color cosmetics and skincare to haircare, fragrances, and accessories.

Guided by its principle, “Feel Beautiful Every Day,” Esika strives to deliver stylish, high-quality, reasonably priced beauty products tailored for Latin American women. Today, it is one of Colombia and Ecuador’s most prominent cosmetics brands.