personal care Logos and Brands
Personal hygiene and body care products, including toothpaste, deodorants, and shaving products, make up the Personal Care section. Procter & Gamble, with Gillette, Head & Shoulders, and Oral-B; Unilever, with Dove, Axe, and Rexona; Colgate-Palmolive; and Johnson & Johnson control a market with global volume of over $500 billion. DTC brands Harry’s, Dollar Shave Club, and Native have displaced corporate giants in certain niches. The logos in this section appear on products that people touch several times a day, from their morning shower to their evening toothbrushing, and brands compete for a place in every household’s bathroom.
