Revlon Logo

Revlon Logo PNG

The Revlon logo is sophisticated and modern. It tells the story of the brand’s connection to generations and its gradual growth and expansion across the globe. The emblem has leadership, passion, and bright colors that the brand offers to its customers.

Meaning and History

Brand owners paid little attention to the logo when running advertising campaigns. From 1938 to ’53 and into the ’60s, the brand did not have a full-fledged common mark for all products. The company’s fame and recognition had more to do with print ads and the celebrities who appeared in them. The logo style was unified only after the management change, and it remained unchanged for many years.

What is Revlon?

Headquartered in New York City with many affiliates in Europe, Asia, and South America, the cosmetics company offers nail polishes, perfumes, and hygiene products. Revlon has about 6 thousand employees in 150 countries. The company has been bankrupt since 2022.

1935 – 1938

The brand logo is wordy. The name is written in capital letters and curved like a rainbow. The brand’s name came from a modified version of the surname of the project’s mastermind, Charles Revson. The letter “s” was changed to “l” to honor the second important participant, the chemist Charles Lachman. It was as if he stood in the middle between the brothers, splitting their last name in half, as the team included another Revson Joseph, a pragmatic businessman.

The technique was unusual and original for the time. The result was a unique Esperanto word meaning “dream.” Relying on this lexical play, the founder claimed that the company was selling a dream. And the style of the inscription matched that idea.

The letters of the name are airy and light, woven with thin threads. They are reminiscent of the varnish stream in which the brand’s name was written out. The rainbow curve conveyed a great mood and told about a rich palette of colors. In the first years, the company specialized in nail polish and constantly expanded the number of shades.

The smooth letters, with no slant, spoke of a focus on one product.

1953 – 1965

Thanks to the popularity of opaque nail polishes, the company made a multi-million-dollar profit and became the second-largest cosmetics company in the United States. In addition to a full line of manicure products, the range included lipsticks. The new logo reflected these changes.

The company name is written in bright red, indicating the predominant pigment in the products. The lettering represents scarlet lips and nails. The hue also reflects the brand’s rise and development, as well as its popularity.

The slant of the letters to the right reflects an aspiration for the future and a desire to advance and create new cosmetic products. New palette colors appeared every fall and spring, making the offer always fresh. The sequential arrangement of the elements underscores the importance of the relationship between the tones of the lipstick and nail polish.

The bright hues of the lettering also hint at print ads featuring models discussing beauty, as well as the prevalence of red hues in brochures. Famous models and stars in cosmetics ads were new, and red reflected this sensation.

1965 – 1977

The company underwent a reorganization, resulting in separate divisions, each responsible for a specific customer segment. For example, Natural Wonder worked for the youth, and Ultima II produced cosmetics for the premium segment.

The brand logo has also changed. The name is printed in capital letters with slight thickening on the ends. The disappearance of the link between the characters emphasized the division into sectors. The use of upper case indicated the importance and equality of each division.

The thickening symbolized the accumulation of experience and customers.

1977 – 1989

Sales reached $1 billion. However, the company is experiencing strong competition and wants to strengthen its position and attract attention to rebrand.

The new logo features large black letters, speaking of high financial performance. A special highlight is the transformation of L and O into a single symbol, which became the main distinguishing feature of subsequent logos.

The tandem looks as if O is a curl from L. The composition alludes to curls, styling, and chic. Embodying flirtatiousness, it presents the brand as playful and glamorous. Shows the letters and the connection of generations. The brand’s founder died in 1975, but his business continued to live.

1989 – 2003

By 1989, Pantry Pride became the owner, buying Revlon shares and turning the corporation back into a private enterprise.

In the emblem, the transformation is shown by the thickening of the letters, indicating strengthened positions and increased assets. The red color of the lettering conveys the brand’s aspirations to return to its leading position in the market. The letters are serifed, indicating the company’s narrow specialization and a farewell to directions unrelated to cosmetics.

The red color of the emblem tells about leadership and innovation. In 1989, Revlon became one of the first companies to stop testing products on animals.

2003 – today

In 2003, the mark underwent a minor transformation, after which its letters became more refined and sans serif. The logo’s color also lost its saturation, following the popular trend toward thin, slim models. The transformation brought the logo closer to the canons of beauty and fashion.

Font and Colors

The two main colors that have accompanied the brand throughout its history are red and black. They have alternated between emphasizing stability and confidence and growth and innovation. Red was the main color of the product line. It conveyed the energy, assertiveness, and demandingness of Charles Revson and the resourcefulness and ingenuity of Charles Lachman. Told of multi-million dollar sales and worldwide distribution. The black looked great on the brand’s multi-colored products, providing a presentable look.

The lettering font is unique. Has similar features to Resort Sans Regular.