Etihad Airways Logo PNG
Etihad Airways logo embodies the spirit of hospitality and innovation typical of the United Arab Emirates. The emblem highlights Etihad’s role as a representative of Arab culture, where traditional hospitality merges with modern luxury and comfort.
Etihad Airways: Brand overview
Etihad Airways, the second largest airline in the United Arab Emirates, has its headquarters based in Abu Dhabi. It was founded under a royal decree in 2003 and took to the skies the following year, marking the start of a new player in the UAE’s aviation industry. The primary hub for its operations is the Abu Dhabi International Airport.
As we move into 2023, Etihad continues to expand its reach, serving over 70 destinations worldwide. Its network spans continents, touching various points in Europe, Asia, Africa, Oceania, and the Americas. Etihad’s fleet comprises Airbus and Boeing aircraft, including the Airbus A380, Boeing 787 Dreamliner, and Boeing 777. Its cabin offerings range from First Class and Business Class to Economy, catering to various customer preferences.
Etihad Airways is known for its focus on onboard experiences. Its premium cabins have exclusive lounges and dining facilities, a state-of-the-art in-flight entertainment system, and many amenities that enhance passenger comfort. In its journey thus far, Etihad has forged codeshare agreements with over 40 airlines and is a member of two major global airline alliances, oneworld and SkyTeam.
Renowned for its excellent service standards, Etihad’s commitment to delivering a superior customer experience has not gone unnoticed. It has been awarded for the quality of its premium cabins, onboard catering, and overall service quality. The airline, which the Abu Dhabi government wholly owns, is one of the key players driving tourism, trade, and commerce in the UAE.
Meaning and History
What is Etihad Airways?
It is the national airline of the United Arab Emirates, based in Abu Dhabi. It operates a network of international flights connecting destinations in the Middle East, Europe, Asia, Africa, Australia, and the Americas. Known for its luxury services and state-of-the-art fleet, it offers various classes of service, including economy, business, and first class, focusing on passenger comfort.
2003 – 2014
Founded in 2003, Etihad Airways quickly became a symbol of wealth and the highest level of service, as reflected in its logo. The logo, designed to resemble a magnificent three-tiered palace of dreams, stands out among others and highlights the company’s status as a luxury carrier. The use of pure dark gold for the brand name signifies the wealth of the UAE and emphasizes the premium nature of Etihad Airways.
This airline embodies luxury, offering its passengers unparalleled comfort and impeccable service. Etihad Airways’ lounges are known for their exclusive design and provide high comfort. Personalized service in these lounges creates a sense of secluded luxury. The airline is proud of its modern fleet, which includes the latest innovations in aviation, ensuring high safety and comfort during flights.
Etihad Airways offers various additional services, making each flight a true celebration for every passenger. These services make passengers feel like truly honored guest,s as if they are sultans being greeted with special honors.
The company logo incorporates both Arabic and English inscriptions, acknowledging travelers from around the world. The prominent placement of the word “Etihad,” which means “union” in Arabic, in an international language underscores the company’s global orientation and commitment to bridging cultures through travel.
2014 – today
Etihad Airways’s logo has remained unchanged but now features new shades of brighter and more lustrous yellow gold. This update enhances the brand’s recognizability and emphasizes its status as a premium international carrier. The brilliance of the gold in the logo symbolizes the high standards of quality that the company has maintained over the years.
Etihad Airways has preserved and enhanced its reputation as a top airline, as evidenced by multiple Skytrax World Airline Awards. The company is repeatedly recognized as the best worldwide for first-class quality, onboard dining, and seat comfort. These achievements result from a continuous pursuit of excellence in customer service.
The emblem’s gold color reflects the high level of luxury and quality synonymous with Etihad Airways and broadly symbolizes the best that the United Arab Emirates has to offer.
The logo design includes unique glyphs named “Etihad,” which resemble runways with their elongated and shortened forms. These elements are woven into a clear and logically thought-out pattern that is aesthetically appealing and reflects the dynamic development and expansion of the company’s activities. Over the years, the brand has significantly expanded its influence, operating flights to more than 60 destinations and integrating several other airlines into its network. An increasingly vivid and expressive inscription on the emblem highlights this expansion and strengthening of position.
