Eurowings Logo PNG
The Eurowings logo symbolizes the company’s dynamic and affordable approach to air travel across Europe. This emblem reflects the airline’s commitment to providing passengers with convenient, economical, and efficient travel solutions. Highlighting the youthful and innovative spirit of the brand, the company aims to make journeys easy and enjoyable.
Eurowings: Brand overview
German low-cost carrier Eurowings has a unique and eventful history that has seen it become a leader in the airline industry. Since its formation in 1990 as part of the Lufthansa Group, Eurowings has experienced remarkable growth and transformation.
Eurowings was formed on February 1, 1990, from the merger of two commuter airlines, Nürnberger Flugdienst (NFD) and Reise- und Industrieflug (RFG).
Since its launch in 1994, Eurowings has targeted economy travelers with affordable air travel options. Inheriting a fleet of ATR 42 and 72 aircraft from its predecessors, Eurowings quickly gained popularity among those looking for economical flights.
Driven by ambition, Eurowings began to expand its operations in 1996, creating an extensive network of domestic and European destinations. With bases strategically located in Germany and Austria and popular tourist destinations such as Palma de Mallorca and Pristina, Eurowings provides convenient access to a wide range of destinations.
Meaning and History
What is Eurowings?
Eurowings was born in 1996 as a subsidiary of the Lufthansa Group. It quickly gained prominence in the European air transportation market, expanding its presence by serving a wide network of domestic and European destinations. The company has bases at several airports in Germany and Austria, as well as in Palma de Mallorca and Pristina. Initially, long-haul routes were also part of air transportation. However, these were subsequently phased out, allowing the airline to focus on its core offerings in the domestic and continental European markets.
1994 – 2015
Founded in 1994 and operating successfully until 2015, Eurowings is an outstanding example of how logo design can convey the key aspects of a brand and its mission. The logo, designed as a beautiful and effortless swoop, instantly immerses the viewer in the world of aviation, creating a sense of flight and freedom. This semi-circular symbol is airy and simple, symbolizing the comfort and spaciousness aboard the company’s aircraft.
The circle chosen for the logo is a universal symbol of harmony and perfection. It highlights the company’s commitment to providing high-quality services and ensuring passenger comfort during flights. The logo’s designers thoughtfully considered each element to emphasize these qualities.
The logo features two airplane figures, representing the union of two companies that formed Eurowings. Red and blue colors are intentional—they embody speed and professionalism. Red is associated with energy and passion, while blue represents reliability and a professional approach. These colors hint at the lights on aircraft wings, which help the planes navigate through space.
A dynamic black inscription in smooth lowercase letters with deep meaning complements the logo. The font reflects the company’s dynamism and adaptability, focused on conducting intra-European flights. The black font adds stability to the logo and underscores the company’s confidence in its future, promising passengers reliable and comfortable journeys.
2015 – today
The logo of this company is dominated by the color maroon, which is associated with prestige, luxury, and high-quality service. Despite this, Eurowings is a budget airline. The main area of the emblem is occupied by the name of the company, typed in bold sans-serif font. The letters have unique features: for example, the letter “E” has oblique cuts at the ends of all three horizontal strokes, and the rounded part of the letter “g” is drop-shaped. At the top is an abstract pattern of three diagonal stripes. Two of them are maroon, and one is blue. These stripes represent stylized wings.
The airline’s logo uses a burgundy color, combined with its budget-friendly offerings, suggesting that affordability doesn’t compromise quality or style. The design features abstract wings that highlight the airline’s aviation focus. Modern typographic elements lend a unique, personalized touch to the brand. A single blue stripe among the maroon adds diversity, representing the airline’s extensive range of destinations. This approach helps the airline stand out by blending practicality with a sense of style, making air travel accessible and appealing.
