Facebook decided to change its name. The company will now be called Meta. Its logo will be a mathematical infinity sign in a gradient blue. Despite these drastic changes, the company’s rebranding strategy and mission remain unchanged. The brand continues to unite people worldwide. So far, management has confirmed that all applications and brands under the former Facebook umbrella will work as usual. But they will gradually change as well. Instagram and WhatsApp will remain unchanged. The only change is that you won’t need to log in to the social network to use these services.
The new name is taken from the Greek language. It means “after.” It symbolizes a more expanded spatial field for future perspectives. Creating a new, voluminous, and boundless metaverse, including virtual moments and augmented reality, should demonstrate the product’s best capabilities. For example, anyone can attend a concert in a live, virtual space. Font XXII Geom Medium by Doubletwo Studios is effective and conveys the social network’s features; it is qualitatively unifying, easy to read, and memorable. The black color allows the logo to be used on any media – digital and print media. Its typography is versatile and user-friendly.
Today, you can already see announcements of the social network’s name change everywhere. All existing icons for various services are already being updated to a new format. The New York Stock Exchange rose 3.91% by the time it opened. The new place-universe will be built in two directions: the first will cover all existing services, and the second will focus on new platforms and technologies. The idea embraces the possibility of each user getting an individual animated avatar. With their help, users will be able to move around the virtual world, communicate with other participants, make and receive calls, make purchases, advertise, and conduct virtual communication.
An important part of the new program will be glasses, unique voice programs, gesture systems, smart controls, etc. The company plans to spend more than $ 150 million to train content creators.
Recently, Facebook has faced significant difficulties, which likely contributed to the rebranding. This also affected the company’s operations, as well as some services that faced negative attention. In addition to threats to health, especially for children who do not yet have a correct assessment of this or that content, much radical and extremist content was promoted outside the US, which inflamed hatred and xenophobic sentiments. It is believed that social networks also poorly covered the coronavirus pandemic and did not effectively combat misinformation. Everything was built to make a profit, no matter what. Also, in 2019 – 2020, the United States Federal Trade Commission became interested in the confidentiality of members’ personal data on social networks.
Fundamental changes should correct recent problems. Rebranding is the logical way out. First, everything negative will remain under the old name. At the same time, the image change will focus on new directions, distracting the masses from the negative.
