Fairphone has introduced a new visual identity as it moves into 2025, marking over a decade of growth and dedication to sustainability. Known for its ethical approach to smartphone production, the Dutch company’s rebrand presents a more refined, modern look that aligns with its long-term mission of promoting sustainable technology.
The previous logo featured bold, uppercase letters in bright blue. Its angular typography with uneven edges gave it an energetic, dynamic feel. The all-caps and slanted style reflected the brand’s startup roots, signaling an active, disruptive presence in the tech world.
The new logo is simpler and more understated. It now uses lowercase letters, creating a friendlier, more contemporary feel. The bright blue has been replaced with a deep, dark green, symbolizing growth, maturity, and a stronger connection to sustainability. This shift mirrors the company’s evolution from a bold newcomer to an established leader in ethical tech.
The bold, italicized font of the past has been swapped for a smooth, geometric typeface with rounded edges and consistent line thickness. The modern style feels clear and balanced, focusing on simplicity and functionality. Even spacing and refined letterforms improve readability, making the logo adaptable across digital platforms and print materials.
The color transition from bright blue to dark green carries meaning. While blue captured the company’s early, energetic phase, green represents its current focus on sustainability and long-term impact. The darker shade adds a sense of sophistication and stability, highlighting the commitment to products designed for durability and ethical production.
The new design embraces minimalism, focusing on clean lines and functional aesthetics. By removing unnecessary design elements, the emphasis is placed on what truly matters. The logo’s simplicity ensures it works well across different mediums, from product packaging to digital content.
The rebranding includes updated typography systems, a refreshed website, new social media visuals, and revised imagery. A cohesive design language ties everything together, reinforcing the mission to challenge traditional tech industry practices.
The cleaner, more mature design communicates the company’s dedication to creating sustainable, reliable, thoughtfully designed products. This new chapter highlights Fairphone’s belief that fairness and sustainability should be at the heart of technology, setting a new standard for ethical innovation.