The Falcon Northwest logo is distinguished by a sky and flight theme, a choice related to new technologies. It emphasizes the company’s commitment to development, the implementation of modern discoveries, and technical excellence.
Falcon Northwest: Brand overview
The story of Falcon Northwest begins in 1992 in Medford, Oregon, where Kelt Reeves transformed his garage into a hub of innovation. Focusing on high-performance computers for local gaming enthusiasts, Reeves set out to create machines that outshone standard models of the time. This dedication to quality craftsmanship and cutting-edge components quickly earned Falcon Northwest a stellar reputation.
In 1995, the company shook up the industry with the DRX, one of the first laptops capable of running contemporary games, paving the way for portable gaming. By the late 1990s, the business expanded its product range to include workstations for graphic design and 3D modeling professionals, broadening its clientele.
A significant milestone came in 1999 with the introduction of the Mach V series. These high-performance desktop computers became synonymous with power and luxury, cementing the company’s status as an industry leader. In 2003, the business launched the FragBox, a compact gaming PC designed for easy transport to LAN parties. It is a favorite among gamers for its portability and performance.
The organization began offering custom exterior designs in 2005, allowing customers to personalize their systems with unique paint jobs and artistic graphics. 2008 marked a technological leap as the business integrated liquid cooling systems into their rigs, enhancing performance and reducing noise.
The updated FragBox was unveiled in 2012. Now housing full-sized graphics cards, it is one of the most powerful compact systems of its time. The Tiki, released in 2015, combined high performance with a sleek, minimalist design, appealing to gamers and design lovers alike.
Innovation continued with the 2017 refresh of the Talon series, offering enhanced customization options and improved cooling systems. In 2019, the business launched a new version of the Talon, featuring a redesigned chassis, upgraded cooling capabilities, and expanded upgrade options, pushing the boundaries of performance and customization further.
Meaning and History
What is Falcon Northwest?
It is an American company specializing in high-performance gaming and workstation computers. Known for its attention to detail, build quality and custom configurations, the company offers unique and powerful solutions for gaming, graphic work, and other resource-intensive tasks. Falcon Northwest provides desktop and portable computers distinguished by stylish design and high performance.
1992 – today
The brand’s founder, Kelt Reeves, was a pilot who explained the associations between flight and the sky. The airplane crossing the text represents Reeves’ passion for aviation and highlights innovation and a commitment to continuous growth. Falcon Northwest started as a small project and has grown into a company with international recognition, producing powerful gaming computers.
The profile of a falcon is at the top of the logo against a black rectangle. With its sharp vision and swift hunting ability, this bird symbolizes leadership, vision, and the capacity to choose the right path for development. The small predator dominates the sky, just as Falcon Northwest outpaces its competitors.
The black rectangle represents reliability and solidity. Its shape resembles a computer, and combined with the falcon image, it signifies speed and power. The falcon is associated with the F-16 Fighting Falcon jet and flight simulator games, adding extra meaning to the brand name specializing in gaming computers.
The falcon symbolizes insight and a drive for leadership, reflecting the company’s mission to be a leading producer of high-performance gaming computers. The black rectangle emphasizes the stability and durability of Falcon Northwest’s products and the brand’s reliability.
At the bottom of the emblem, the word “Falcon” is written in bold black font. The word is crossed by a white airplane, symbolizing rapid technological progress and the company’s products global reach. The font is emphasized and strict, highlighting professionalism and high product quality.
The logo is in black and white. Black represents reliability, solidity, and power, while white signifies purity and high-quality standards. The yellow eye of the falcon adds brightness and draws attention to the company’s attentiveness and sharp vision.