FC Dallas Logo

FC Dallas LogoFC Dallas Logo PNG

When creating the FC Dallas logo, the designers played on the football club’s name and its connection with the state of Texas, which has always been famous for pastoralism. The emblem has elements that symbolize passionate feelings – an ardent love for sports and the passionate desire to win.

FC Dallas: Brand overview

Founded: June 6, 1995
Founder: Clark Hunt and Dan Hunt
Dallas–Fort Worth metroplex, U.S.
Website: fcdallas.com

FC Dallas is a professional soccer club located in Dallas, Texas. The team competes in the Western Conference of Major League Soccer. Founded on June 6, 1995, FC Dallas is one of the ten charter clubs of MLS, having been a member of the league since its inception in 1996. In the same year, it was bought by Lamar Hunt, an American businessman known as AFL and NASL co-founder.

Initially, the club was named Dallas Burn SC. The “burning” name was an obvious reference to the extremely hot climate of Texas and the devastating fire that stroke the city in 1860. The conceptual logo depicting a fire-breathing mustang and a red-and-black color scheme was presented in New York on October 17, 1995.

Unfortunately, investing in the club wasn’t a profitable affair since the revenues did not cover expenses. In 2004, Lamar Hunt announced a large-scale re-branding to attract new fans. The old name seemed to the owner too unusual. Besides, “Burn” as a part of the name appeared to be a bit complicated in terms of graphics and design and inappropriate for the logo.

While choosing a new name, the owners decided to simplify it and focused on the current “FC Dallas.” The franchise was renamed in August 2005 to coincide with the relocation to the new Pizza Hut Park Stadium in Frisco. Re-branding also included the change in the color scheme: the original red-and-black palette was replaced by red, white, and blue (colors of US and Texas flags) with a silver tint. The FC Dallas primary logo was modified as well. The soccer club is owned by Hunt Sports Group, led by brothers Dan and Clark Hunt.

Meaning and History

FC Dallas Logo History

Originally named Dallas Burn SC, the club’s previous logo was dominated by a fire-breathing mustang behind a stylized “Burn” wordmark. It was an homage to American cowboys and an interpretation of the “flying red horse” – a famous Dallas symbol, placed on the roof of the Magnolia Petroleum Company building in 1934. The old FC Dallas logo was in use until the 2004 re-branding.

What is FC Dallas?

FC Dallas is a professional American soccer team based in Texas. It was founded in 1995 and is owned by Hunt Sports Group, led by brothers Clark and Dan Hunt. The club is part of the Western Conference and is a member of the MLS. It was initially called Dallas Burn but was renamed in 2004.

1996 – 2004

Dallas Burn Logo 1996-2004

FC Dallas was founded in 1995 under the name Dallas Burn SC, which was reflected in its graphic symbols. On October 17 of the same year, a presentation of the main elements of the club’s identity took place, including an emblem with an image of a fire-breathing horse. The animal stands on its hind legs, holding its front ones in front of it, raised high. But they look little like a horse’s usual limbs – these are more like zigzag lightning bolts.

The Mustang’s mane is also pointed, demonstrating its aggressive mood. Red flame bursts from its mouth. This is a peculiar interpretation of the so-called “flying red horse”; only in this case, the horse is not red but black with an outline of a swamp color. Across the animal’s figure is a stylized inscription “BURN” in a frame.

2005 – today

FC Dallas Logo 2005-Present

Lamar Hunt designed the first FC Dallas logo. He hand-drew it at his kitchen table. The franchise owner refused the previous concept: the Texas longhorn replaced the heated mustang. The flame-shaped red spot that adorns the animal’s forehead is the only thing to remind the fiery symbolism of Burn.

The bull’s head on the FC Dallas logo is located inside a triangular-pointed shield. The heraldic element is trimmed with red (outer) and white (inner) outlines. The shield seems to be divided into two parts. The upper part contains the white-scripted “FC Dallas” wordmark on a dark blue background, while the lower part features a half-face longhorn on a red background. The name of the team is written in the strict chopped font. Below it, there are the silver-gray elongated numbers “9” and “6”, which are the reference to 1996, when the club played its inaugural game as the MLS member.

The minimalistic bull is drawn schematically, without additional details. White and blue elements form their silhouette. Dark shadows contrasting to the light ground create a 3D effect of the FC Dallas logo. The white five-pointed star on the animal’s neck is slightly tilted to the right. The star and the color palette pay homage to the ones represented in the Texas state flag and serve to demonstrate the tie between the teams. As for the longhorn, it signifies the kind of Texas cattle that were driven along North Texas trails throughout the 19th century.

Font and Colors

FC Dallas emblem

All graphic symbols of FC Dallas (of which there are two) are dedicated to the “fire” theme. But if, in the first case, the Mustang literally spews fire, then on the second emblem, the flame is much less and looks like a spot of non-standard shape on the forehead of a bull. Another favorite symbol of the football team is wild animals. First, it was a horse living in the American prairies. She denoted an unstoppable urge for freedom.

Then the horse’s place was taken by the long-horned Texas longhorn – the embodiment of courage, determination, and national unity. The artists depicted it mysteriously, using only a few geometric figures of two colors for the silhouette. With their help, they managed not only to underline the animal’s gracefulness but also to give the drawing a three-dimensional look. The designers also placed a five-pointed star on the longhorn’s chest, which is one of the main symbols of the team’s victorious game.

FC DALLAS symbol

The emblem developers adhered to a standard sans-serif font, which complemented the graphic part perfectly. There is a minimal interval between the bold, vertically elongated letters. A large number of right angles is striking. On the other hand, the number 96 looks completely different. Obviously, a completely different typeface was used to write it – rounded and flattened at the top.

A common color scheme links the disparate elements of the logo. It includes shades such as Shawnee Silver (#D1D5D8), Bovine Blue (#003E7E), and Republic Red (#D11241), which are successfully combined with white.

FC Dallas color codes

Red Hex color: #e81f3e
RGB: 232 31 62
CMYK: 0 87 73 9
Pantone: PMS 185 C
Dark Cerulean Hex color: #2a4076
RGB: 227 212 173
CMYK: 0 4 20 7
Pantone: PMS 654 C
Neon Silver Hex color: #cccbcc
RGB: 63 194 204
CMYK: 60 0 23 0
Pantone: PMS Cool Gray 2 C