Fender Logo

Fender LogoFender Logo PNG

Unmatched quality, prestige, and originality of sound are the foundation of Fender’s brand visual symbolism; the logo reflects the high status of its products. The softness of lines and smooth transitions of the emblem’s text symbolize the design features and sound of each instrument.

Fender: Brand overview

Founder:Clarence Leonidas Fender
Los Angeles, California, United States
Fender is an American company, a global leader in manufacturing all kinds of guitars and other musical instruments. It was founded in 1946 by Leo Fender in Fullerton, California.

Meaning and History

Fender Logo History

The brand name did not appear immediately. It was long worked on, adjusting it to the owner’s requirements. This was necessary for the logo to resonate with the guitar industry since the company initially dealt with radios and amplifiers.

What is Fender?

Fender is a private American corporation operating in the musical instruments sector. Founded in 1946, it has released many legendary guitars, including the first electric guitar, the Telecaster, and the Precision Bass guitar. The brand has made a significant contribution to the development of rock music: many celebrities, such as Eddie Van Halen, Eric Clapton, and Jimi Hendrix, played Fender instruments.

the 50s

The mid-20th century was the era of the brand emblem, which received the nickname “Spaghetti.” The fact is that only the first letter taken from the owner’s picture was hanging like “spaghetti.” The slightly inverted F indeed looked like that, attracting attention to the brand. It quickly made it recognizable. The logo of that time was colored in silver and had a black outline.

the 60s

In 1958, the company received a new logo designed by Robert Perine. He also used Leo Fender’s signature but with a thicker font and a different color palette. The updated branding was named “Transition” and featured a golden hue with a dark border. It became more stylish and elegant and started reflecting the connection with music.

the 70s

The Fender “CBS” variant refers to this time. The trademark is black and has handwritten letters. The capital letter F is made large and emphasized. This logo was used for almost a decade – until the 1980s.

the 80s – today

The modern version is a set of already existing variants (specifically, two). They are used separately for each guitar line. They are legendary symbols and emphasize musical instruments’ high status, unparalleled quality, and prestige.

Font and Colors

Fender Emblem

Over the years, the main Fender logo has had several modifications. All of them are a kind of owner’s signature. In addition, the brand labels contain letter designations without graphic elements. Each received an original nickname – “Spaghetti,” “Transition,” or “CBS.”

Fender Symbol

An italic font unites all versions to create the impression of real handwriting. Soft lines, smooth transitions, and the absence of angularity also characterize them. The main emphasis is on the letter F, which is not connected to the other letters. The color palette is classic, consisting of black and white contrast.

Fender color codes

CinnabarHex color:#ef382a
RGB:239 56 42
CMYK:0 77 82 6
Pantone:PMS Bright Red C