Fiskars Logo PNG
The Fiskars logo, which produces the iconic yellow-handled scissors, is consistent with the corporate concept. It is based on confidence in the products’ impeccable quality, reliability, and increased functionality. Therefore, the Fiskars logo embodies stable work, durability, safety, and practicality. Its universal design conveys the key qualities of the brand’s products.
Fiskars is a strategic brand of the Fiskars Group, which has existed for over 370 years and is based in Raseborg. This diversified group succeeded the Fiskars Ruukki ironworks. Its flagship brand is now especially popular with scrapbooking enthusiasts because it produces the iconic orange-handled scissors. But the range doesn’t stop there: it includes household goods, handicraft tools, and garden tools.
Fiskars’ history began in 1649, long before scrapbooking or the Internet existed. First, a smelter processed copper and iron, producing agricultural products. The company’s first heyday came under John (Johan) Jacob Julin’s leadership. He bought the company in 1822, and 10 years later, he began manufacturing scissors.
In the 20th century, the company kept growing despite many challenges. It began making plastic products, including its famous orange-handled scissors. In the new millennium, it launched dozens of new brands and became the market leader in home goods. At the same time, Fiskars remains the corporation’s main trademark.
Meaning and History
Fiskars has so many fans that it created a fan club called the Fiskateers. The brand’s modern popularity stems from its successful efforts to integrate into the digital space: the tool manufacturer is active on social networks and has focused its business on people passionate about needlework.
The Finnish multi-industry group uses a wordmark as its logo, featuring its current name. The previous version had the same structure, but the inscription had a different design.
What is Fiskars?
Fiskars is a brand of garden tools, household goods, and handicrafts. A Finnish corporation with the same name owns it; in Finland, it is officially called Fiskars Oyj Abp. This is the oldest Finnish company, founded in 1649.
Old
In the old version, “FISKARS” consisted of white capital glyphs. The designers used grotesque elements and rounded some corners. The space between the “K” and the following “A” was so narrow that both letters merged at the bottom.
The inscription sat inside a black vertical rectangle with symmetrically convex top and bottom edges. This geometric figure was complemented by two orange stripes that looked like slightly curved triangles. One sat in the upper-right corner, and the other in the lower-left.
New
After the redesign, the logo’s background became white, while the brand name was recolored in gray. The typography also changed slightly: the wordmark’s creators increased the number of rounded corners and tweaked the glyph shapes.
Font and Colors
The Fiskars company name is the basis of its visual identity. It occupies a special place in the logo’s structure because nothing else exists: no iconic symbols, no abstract design elements. It’s just gray lettering on a blank white background.
The name of a multi-industry group from Finland is written in a custom sans-serif typeface. The glyphs are irregular, combining rounded, straight, and sharp corners. All letters are converted to uppercase. Notably, the neighboring “K” and “A” connect at the bottom point.
The modern logo uses a restrained color scheme: light gray for the inscription on a white background. However, the previous version combined white with black and bright orange.