Fiskars Logo PNG
The Fiskars logo, which produces the iconic yellow-handled scissors, is consistent with the corporate concept. It is based on confidence in products’ impeccable quality, reliability, and increased functionality. Therefore, the Fiskars logo embodies stable work, durability, safety, and practicality. Its design is universal and conveys the key nuances of brand products.
Fiskars: Brand overview
Fiskars is a strategic brand of the Fiskars Group, which has existed for over 370 years and is based in Raseborg. This diversified group is the successor of the Fiskars Ruukki ironworks. Her flagship brand is now especially popular with scrapbooking enthusiasts because it produces the iconic orange-handled scissors. But the range does not stop there: it includes a variety of household goods, handicraft tools, and garden tools.
But the history of Fiskars began in 1649, when neither scrapbooking nor the Internet existed yet. First, there was a smelter that processed copper and iron and produced products for agriculture. The first period of its heyday came under the leadership of John (Johan) Jacob Julin. He bought the company in 1822, and 10 years later, he began manufacturing scissors.
In the 20th century, the company continued to grow despite many problems. She began making plastic products, including her famous orange-handled scissors. And with the advent of the new millennium, it has launched dozens of new brands, making it the market leader in home goods. At the same time, Fiskars remains the corporation’s main trademark.
Meaning and History
The Fiskars have so many fans that the company has created a fan club, which it named the Fiskateers. The popularity of this brand in the modern world can be explained by its successful attempts to integrate into the digital space: the tool manufacturer is active on social networks and has focused its business on those passionate about needlework.
The Finnish multi-industry group uses a wordmark as its logo that contains its current name. The previous version had the same structure, but the inscription had a different design.
What is Fiskars?
Fiskars is a brand of garden tools, household goods, and handicrafts. It is owned by a Finnish corporation of the same name, officially called Fiskars Oyj Abp in Finland. This is the oldest Finnish company, founded in 1649.
Old
In the old version, the word “FISKARS” consisted of capital glyphs in white. The designers used grotesque elements and rounded some corners. The space between the “K” and the following “A” was so narrow that both letters merged at the bottom.
The inscription occupied a space inside a black vertical rectangle with symmetrically convex sides at the top and bottom. This geometric figure was complemented by two orange stripes that looked like slightly curved triangles. One was in the upper-right corner, and the other in the lower-left corner.
New
After the redesign, the logo’s background became white, while the brand name was recolored in gray. The typography has also changed, but only slightly: the creators of the wordmark have increased the number of rounded corners and slightly tweaked the shape of the glyphs.
Font and Colors
The Fiskars company name is the basis of its visual identity. It occupies a special place in the logo’s structure because, apart from it, there is nothing else: no iconic symbols, no abstract design elements. It’s just gray lettering on a blank white background.
The name of a multi-industry group from Finland is written in a custom sans-serif typeface. Glyphs have an irregular shape: they combine rounding, straight, and sharp corners. All letters are converted to upper case. It is noteworthy that neighboring “K” and “A” are connected at the bottom point.
The modern logo has a very restrained color scheme: the designers used a light gray shade for the inscription, and the background was made white. However, in the previous version, white was combined with black and bright orange.