Five Guys Logo

Five Guys LogoFive Guys Logo PNG

The Five Guys logo is an effective means of self-expression because regular restaurant visitors are familiar with this red inscription in large letters. The signature font and bright color attract attention, while the pattern of squares in the full version of the emblem serves as an excellent complement to the wordmark.

Five Guys: Brand Overview

Once upon a time, Five Guys was a family business in Virginia, and now it is a large national chain of restaurants that includes over a thousand establishments. Its history began in 1986 when the menu was limited to just a few types of burgers. Now, customers can choose from any 15 toppings and combine them to their taste – with about 250,000 combinations available. Various milkshake mixes are also sold, although the brand owners have long refused such products, citing that children do not like milk.

In 1986, Jerry and Janie Murrell started a small burger joint in Arlington, Virginia, called Five Guys. They named it after their five sons, who were deeply involved in the business. What started as a way to provide jobs for their kids turned into much more, revolutionizing the way we think about fast food with their focus on simple, high-quality meals.

Five Guys kept things simple but did them well: tasty burgers and fries from fresh ingredients served in a clean and friendly place. They offered a smaller menu than other fast-food places, but with a twist—customers could choose from various toppings to customize their burgers in countless ways.

The Murrell family slowly expanded beyond their local area, and their dedication to making great food won them many fans. By 2012, Five Guys had grown to over 1,000 locations in the U.S. and Canada, thanks to their franchise model.

A big part of what makes Five Guys special is how they prepare their fries: fresh potatoes are cut by hand and fried twice in peanut oil, making them crispy on the outside and soft inside. They’re known for giving generous portions, often filling the bag with more fries than the cup.

Despite its huge growth, Five Guys has stayed true to its original mission. The menu hasn’t changed much, focusing on quality, consistency, and great service over chasing the latest trend. This approach has helped set Five Guys apart in a busy market.

Recently, Five Guys went international, opening stores in Europe, the Middle East, and Asia and becoming the fastest-growing restaurant chain in the U.S. Still run by the Murrell family and based in Fairfax, Virginia, Five Guys now has over 1,700 locations globally, continuing to commit to fresh ingredients, made-to-order burgers, and top-notch service.

The success of Five Guys shows the strength of keeping things simple, focusing on quality, and sticking to what you do best. While other chains constantly try new gimmicks, Five Guys proves that a strong commitment to the basics can lead to widespread success. From a small family business to a worldwide name, Five Guys embodies the American dream of building something great from the ground up.

Meaning and History

Five Guys Logo History

In reality, the Five Guys chain was named after four brothers (Ben, Chad, Matt, Jim) and their father (Jerry), but then Tyler was born and became the “fifth guy” mentioned in the name. Each member of the Murrell family found their role: one oversees bakeries, another deals with IT, the third instructs managers, the fourth controls the opening of new restaurants, and the fifth takes on helping to manage the business. It all started with the older sons – Jim and Matt. When they were finishing school, their parents gave them a choice: spend their savings on education or invest them in a hamburger shop. The brothers did not want to go to college, so they enthusiastically took on the job.

The Murrell family not only took care of expanding the chain of restaurants but also its visual identification. So, the formula for Five Guys’ success is simple: burgers with patties made from fresh ground beef, french fries fried in peanut oil, and a memorable logo that always contained a red inscription. Its creators deliberately chose a well-visible color and enlarged the brand name so that the letters would catch the eye. The font was changed once – apparently, designers decided to make the wordmark minimalist, removing serifs.

What is Five Guys?

Five Guys is an American chain of restaurants named after the five brothers who took the lead in the family business. Its first hamburger shop was opened in 1986 in Arlington. Later, new establishments were added, adhering to strict culinary rules. Cooks in the kitchen strictly avoid using timers, only fry products in peanut oil, shake the french fries exactly 15 times, and make patties solely from fresh Scottish ground beef. Everything is prepared daily from scratch, evidenced by the absence of freezers.

1986 – 2005

Five Guys Logo 1986

The debut logo of Five Guys was multi-component. Traditionally, the center featured the restaurant chain’s name, occupying the first line. A serif font in uppercase was used for it. It was contrasting, meaning that all glyphs’ primary and secondary strokes had different thicknesses. The italic word “FAMOUS” was placed slightly below, and below it – the phrase “BURGERS and FRIES,” consisting of thin, straight letters. Lowercase letters were only used for the article “and.” Designers made all inscriptions red and aligned them by width. Additionally, they adorned the emblem with patterns in alternating red and white squares. One long row of checkers was placed at the top, with the second parallel at the bottom.

2005 – today

Five Guys Logo

The network grew rapidly two years after starting franchising, and it needed new branding. By then, it had attracted the attention of the national press and trade organizations, so it had to be represented by a solid logo meeting modern standards. Five Guys restaurants continue to use wordmarks with their names. The letters have no serifs, and all strokes are equally bold. At the same time, the font remained uppercase. The color, as before, is dark red. In the second line, in an old-fashioned way, “BURGERS and FRIES” is written in thin letters.

The Five Guys emblem reflects the name of this chain of restaurants. Designers made it large and red to attract the attention of potential customers. This approach shows that the private family company pays great attention to its origin and emphasizes it in every way in its identity.

Font and Colors

Five Guys Emblem

The Five Guys wordmark is made in a bold geometric font similar to Helvetica Black. In turn, the phrase “BURGERS and FRIES” uses Tekton Bold, designed in the early 1990s by American designer David Siegel and inspired by the manuscripts of famous architect and author Frank Ching. As for the main color of the emblem, it was and remains red (#C92027) – a symbol of love and energy. It is believed to awaken appetite, the main condition for a chain of restaurants.

Five Guys Symbol


Why are five guys called 5 guys?

The name “Five Guys” comes from a simple family story. In 1986, Jerry and Janie Murrell asked their five sons a big question in Arlington, Virginia: go to college or start a business together. They decided to start a business, and that’s how Five Guys began. The name refers to the Murrells’ five sons, who all played key roles in getting the company off the ground. This close family connection shaped the company, emphasizing teamwork and family values.

From the start, Five Guys focused on doing a few things well: making great hamburgers, hot dogs, and french fries with top-notch ingredients. This commitment to quality helped them stand out in the crowded fast-food industry.

Today, Five Guys is known worldwide, but the story behind its name—a family coming together to start something—remains an important part of what makes the company special. It shows how a simple decision by one family can turn into a big success story.

What is Five Guy’s motto?

Five Guys follows Jerry Murrell’s mother’s simple but meaningful motto: “If you can give a good haircut, serve a good drink, or make a good hamburger, you can always make money in America.” This advice emphasizes doing your job well, no matter how straightforward it may seem.

Since 1986, Five Guys has focused on making great burgers to order, using fresh, high-quality ingredients. This commitment to making a great product has helped Five Guys stand out and become a trusted name for a delicious burger.

The core idea behind their success is focusing on doing simple things well. Following this belief, Five Guys has grown into a strong brand known across the country and internationally. It shows that offering excellent service and products can lead to great success.

Is Five Guys a UK brand?

Five Guys is an American fast-food chain, not a UK brand. It started in Alexandria, Virginia, and is famous for hamburgers, hot dogs, and french fries. Although it has opened stores in other countries, including the UK, its main office and roots are in the US, making it a true American brand. Thanks to its international growth, people worldwide can enjoy what Five Guys has to offer, but its American identity is a big part of who they are.

Is Five Guys a trademark?

Yes, Five Guys is a trademark. This means everything you see with the “Five Guys®” name, including logos, designs, and slogans on their websites and materials, is protected by law. These trademarks are owned by Five Guys Enterprises LLC or its partners. Having a trademark means only Five Guys can use these specific signs and symbols for their products and services. This helps customers tell Five Guys apart from other businesses and keeps the company’s image safe. In short, being a trademark plays a big role in making Five Guys known and maintaining its good name in the market.

Does Five Guys have a secret menu?

Five Guys, a well-liked burger place, has some secret menu items that are pretty cool. These special choices let you try out things not usually on the menu. Let’s go over some of them:

  • Grilled Cheese Burger: This is where you put a burger patty between two grilled cheese sandwiches. It’s perfect for those who love carbs and want something different from a regular burger.
  • Patty Melt: This burger has melted cheese and onions between grilled bread. You can still order it even though it’s not on the menu.
  • All-The-Way Hot Dog: Five Guys offers hot dogs with all the toppings, like mushrooms, onions, jalapenos, and peppers. It’s way more exciting than a simple hot dog.
  • Veggie Sandwich with Cheese: If you’re not into meat, get a veggie sandwich and add cheese. You can also throw in any burger toppings you like.
  • Bacon Cheese Fries: Ask for bacon and melted cheese on your fries for an extra tasty side.
  • Extra Crispy Fries: If you prefer crispy fries, just ask them to cook them longer.
  • In-N-Out Style Burger: You can get a burger similar to the “Animal Style” from In-N-Out by asking for extra pickles, grilled onions, ketchup, and mustard cooked with the patty.

When ordering these secret items, it helps to be specific about what you want since not all employees might know these hacks by name. Some additions might be extra charged, so asking about the price first is good. Try these out to make your Five Guys visit even more exciting!

Why Five Guys is so good?

Five Guys is a hit for many reasons, even though it might cost more than places like Burger King. Let’s break down what makes it so special:

  • Top-Notch Ingredients: Five Guys’ burgers are always made with fresh beef, never frozen. This means every bite is juicy and full of flavor. They also pile on fresh veggies like lettuce, tomatoes, and onions to make the burger tastier.
  • Burgers Made Your Way: Five Guys only cook your burger after you order it. This keeps it hot and lets you pick exactly what you want on it from a bunch of different toppings without paying extra.
  • Cool Cooking Style: They have a special way of grilling burgers that locks in the juicy flavor and gives the outside a bit of crispiness. This makes their burgers taste unique.
  • Big Portions: You get a lot for your money at Five Guys. Their standard burger has two patties, and they give you loads of fries, enough for two people; they often throw in a bit extra.
  • You Can Watch Them Cook: The kitchen is open, so you can see how clean it is and watch your food being made. It’s pretty fun to watch and shows you how fresh everything is.
  • Great Service: The folks working at Five Guys are friendly, and the service is quick, even though they make everything fresh to order. The whole vibe is casual and welcoming.

So, even though Five Guys might be pricier, you’re paying for good ingredients, food made just for you, big servings, and a nice experience. It’s not just about grabbing a quick burger but enjoying something delicious made the way you like it.

Does Five Guys take Apple Pay?

Yes, Five Guys lets you use Apple Pay to buy your food. This is good news if you like using your phone to pay because it’s fast and easy. They also accept other digital payments like Google Pay. You can pay for your order quickly without using a physical card or entering a PIN. It’s a safe way to pay, too. Five Guys are doing this to improve your visit so you can focus on enjoying their burgers, fries, and shakes without stress. So, if you’re in a rush or just like using digital payments, you’re all set at Five Guys.