G59 Logo PNG
The G59 logo captures the label’s spirit, where contrasts and unique atmospheres have become the basis of its musical identity. An independent project inspired by the culture of New Orleans, it has brought together different voices and styles, turning into a space for creativity and experimentation that values sincerity and originality.
G59: Brand overview
In 2013, cousins Scott Arnold (Scrim) and Arista Petro (Ruby da Cherry) founded G59 Records, an independent music label born in the vibrant streets of New Orleans. They created the label to share their raw style under the name $uicideboy$, capturing a dark aesthetic inspired by underground culture. Early on, the duo mixed trap beats with horrorcore and phonk influences, experimenting heavily to shape a sound uniquely their own. The “Kill Yourself” mixtape series soon gained attention within underground hip-hop circles, drawing listeners who connected deeply with their gritty authenticity. Bringing rapper Ramirez into the fold added fresh energy, transforming G59 into a collective rather than just a duo. As their fanbase grew organically on platforms like SoundCloud, they could directly reach a worldwide audience without major labels dictating their path. Signing artists like Germ and Black Smurf further enriched their roster, while tours and live shows created an even stronger community around their music. The release of the album “I Want to Die in New Orleans” became a defining moment, highlighting their artistic growth and expanding their influence beyond niche circles. Through relentless independence, strategic use of streaming services, and a genuine connection with fans, G59 Records evolved into a powerful voice within the underground music landscape, never sacrificing the authenticity at the core of its identity.
Meaning and History
What is G59?
This independent music label and creative association develops hip-hop, combining it with elements of metal, horrorcore, and trap. The music is dark and atmospheric, with deep lyrics that reflect strong emotions. A community of loyal listeners, known as the “Grey Family,” supports artists and participates in creating products—clothes and accessories with recognizable symbols.
2015 – 2017
When the G59 label first appeared, its logo reflected the entire culture from which the project grew. The name was formed from simple but strong symbolism: “G” is an abbreviation for the word “Grey,” emphasizing the cultural diversity of New Orleans, and “59” is taken from the name of the highway that runs through the heart of the city.
The main element of the emblem is a large, roughly drawn skull. The lines are sloppy and intermittent, and their movement creates a sense of chaos. Instead of eyes, the skull has strange, crossed lines resembling occult pentagrams woven into street aesthetics. Small, indistinct symbols on the forehead refer to something hidden, underground, and mysterious.
A camouflage bandana is tied around the skull’s head—black and white, asymmetrical, and slightly crumpled. This creates an atmosphere of the streets and the spirit of resistance inherent in many rap artists from New Orleans.
Below is the textual symbol of the label—a roughly designed “G59” inscription. The letters look as if they were cut with a knife or crudely scratched on a wall. The white font color and chaotic writing style convey a feeling of defiance and insubordination.
The emblem reflected the group’s music and ideas: a mix of cultures, street philosophy, and dark imagery. It tells the story of what made the label famous—the sound and lyrics that refuse to compromise and speak openly about everything, avoiding pretty packaging.
2017 – today
After the logo update 2017, the group moved away from detailed symbolism toward minimalism and aggressive simplicity. The updated design reflects the spirit of underground music and the independent nature of the label from New Orleans.
The main focus of the emblem is a completely different, stylized skull. The eyes and nose of the skull are painted black, creating an effect of emptiness and tension. The silhouette looks rough, with uneven contours and scuffs, reminiscent of graphics on the walls of abandoned areas where punk subculture supporters or experimental music enthusiasts often gather.
Below the skull is the brand name. The inscription is made in a rough style with black outlines and white fill. The font is wide, with massive, industrial shapes, and a thin outer line highlights the three-dimensional effect and depth. The overall style is maintained harshly and straightforwardly, just like the music released by the label.
The black-and-white color scheme of the logo conveys the mood of a protest movement rejecting generally accepted norms and creating the image of something unyielding. The design is easy to imagine on vinyl covers, merch, and concert posters—where G59’s music finds its listeners.
